The Grid Book Summary By Matt Watkinson

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The Grid (2017) is a must-have book for any business-minded individual.

In it, author Keith Laney identifies a set of factors that can truly make or break businesses.

Drawing from a holistic approach to business strategy, the book outlines five principle sections designed to help readers evaluate business ideas, foresee the potential outcome of their decisions and take advantage of market changes.

Do yourself a favor and pick up this essential read!

With its principles and strategies, The Grid will prove invaluable to you as you seek to identify and address the root causes of problems in your own company – not just treating the symptoms like so many would do.

Get this book today if you want to up your game in the business world!

The Grid Book Summary

Book Name: The Grid (The Decision-Making Tool for Every Business (Including Yours))

Author(s): Matt Watkinson

Rating: 4.3/5

Reading Time: 24 Minutes

Categories: Entrepreneurship

Author Bio

The Grid Book, written by Matt Watkinson, is a must-read for anyone looking to step up their business game.

Watkinson is an internationally renowned business consultant and the winner of the 2014 Chartered Management Institute’s Management Book of the Year Award.

He brings years of experience and knowledge to his book, which is sure to be an invaluable resource for any entrepreneur or industry leader.

Through insightful chapters filled with strategies, tactics and insights, Watkinson's The Grid Book is sure to help entrepreneurs reach their goals.

Unlock The Power Of Strategic Analysis: What Every Entrepreneur Needs To Know

Strategic Analysis

The Grid Book Summary reinforces the importance of taking a holistic approach to business.

Instead of looking at individual problems from a piecemeal perspective, entrepreneurs, managers, and department heads can use this creative methodology to gain valuable insights into their entire business landscape.

By examining all the elements that contribute to success and failure in one unified view, you’re able to examine what works in one context and apply it to others, no matter how complex the situation may be.

This methodology will also provide an understanding of why certain decisions are more effective than others, as well as take into account unexpected events such as changes in your department or fluctuating customer preferences.

A holistic approach is essential for any business if it wants to stay competitive – from assessing pricing structures and production processes to better recognize opportunities when they present themselves.

So if you want to gain an edge over your competition, keep The Grid Book Summary’s holistic approach in mind!

The Value Of A Holistic Approach: How Understanding The ‘Grid’ Can Help Your Business

The author of The Grid Book learned an important lesson about treating business like a human body.

He experienced chronic knee pain for months and visited many specialists, but none were able to fix the problem – because they were just focusing on his symptoms rather than the underlying cause.

Finally, he met a sports rehabilitation expert, who took a holistic approach to diagnosing his condition and determined that it was actually caused by an imbalance between his shoulders and toes – something only visible when you looked at him as a whole instead of an isolated problem.

This is true of businesses too, which prosper when their parts are all in proper alignment.

Just like humans, businesses thrive when they’re approached holistically: understanding how the elements of the company interact with each other can help diagnose issues and more effectively address them.

The Grid sets out three goals, three factors, and nine elements applicable to all companies, allowing for a deep look into any organization and offering necessary solutions for optimal success.

Three Goals Every Business Should Strive For: Desirability, Profitability And Longevity

When running a successful business, you must remember the three most important goals: desirability, profitability, and longevity.

Your product or service needs to be desired by potential customers in order for it to turn a profit.

And if you want your business to stand the test of time, the product must make sense from a financial standpoint – it needs to be both desirable and profitable.

As an example, consider an upmarket wheelchair company that once existed but is no longer in operation.

The company had determined that there was ample demand for well-designed wheelchairs, so they put all their focus on making them look as desirable as possible.

Unfortunately they settled on carbon fiber as their material of choice which only one firm produced – this meant they had little bargaining power and ended up spending huge amounts on materials which were then passed on to consumers in the form of expensive wheelchairs that exceeded their budgets.

This wasn’t profitable nor sustainable and ultimately caused the company’s downfall.

It’s essential when managing any kind of business to always keep these three key goals at top-of-mind when making decisions – desirability, profitability and longevity – otherwise it may not have staying power in the long run.

The Importance Of Navigating Change To Ensure Business Success

Business Success

Businesses are constantly subject to unpredictable forces that they must learn to navigate.

Customers, markets, and organizations all change frequently, creating a dynamic and ever-evolving environment for business owners.

For example, customer needs can fluctuate quickly; overnight, parking becoming more expensive can shift people’s demand from owning cars to getting them on-demand.

Similarly, organizations may experience major transformations like small startups growing into large corporations or vice versa.

The market is also notoriously unreliable with new competitors appearing out of nowhere and regulations suddenly changing without warning.

The decisions that companies make must take these variables into account in order to ensure success.

The case of Volkswagen is an important reminder of just how important it is for businesses to stay attuned to the changes happening around them.

Without taking precautionary measures like monitoring customer needs or following market trends, companies open themselves up to both short-term losses and long-lasting damage – something Volkswagen knows all too well after its emissions scandal cost the company an $18 billion emergency fund!

In conclusion, businesses must remain aware throughout their operations that customers, markets and their organizations are always changing – if they fail to navigate these unpredictable forces then the results could be catastrophic.

The Three Factors That Make A Company Desirable: Wants And Needs, Rivalry, And Offerings

The desirability of a product is ultimately determined by three key elements.

These include wants and needs, rivalry, and offerings.

When it comes to wants and needs, these are usually shaped by a customer’s values and beliefs.

However, those can change over time – for example, the diamond industry was able to successfully alter people’s perception of diamonds thanks to an effective ad campaign.

Secondly, the availability of alternatives in the same market matters when trying to make a product desirable.

Companies like Airbnb have been able to transform the market with cheaper options due to their ability to remove certain entry barriers that others have had difficulty overcoming.

Finally, offerings include things that give customers a great experience with your product or service, which helps make it more desirable.

Companies like Coca-Cola traditionally tapped into this idea during campaigns like “Share a Coke” which saw them replace their logo with ordinary names on bottles so as to connect with customers personally and leave an impression which made their product more desirable.

Ultimately, understanding how these three elements can influence the desirability of your product or service is an important part of ensuring its profitability in the long run.

Understand How Profitability Is Affected By Price, Bargaining Power, And Cost-Containment Strategies

Reaching profitability is a combination of increasing revenue, preserving bargaining power, and cutting costs.

Companies can increase their profits by raising their prices since higher prices generate more revenue.

As an example, imagine a candle business that makes $2 in profit per candle when sold at $10.

If the company raised its prices and began selling candles at $10.10 per unit, then it would make an extra $100,000 in profit simply because their material costs remain the same as they sell more candles.

Next is to preserve bargaining power so that companies remain competitive amongst other players.

Apple Music’s agreement with Taylor Swift exemplifies this point.

When confronted about not getting royalties for her music during the free trial period, Apple changed its policy within 24 hours to protect its reputation and maintain its bargaining power.

The final factor is to keep costs down through stringent targets; this was exemplified by Elon Musk at SpaceX who sought out ways to bring down the price of building rockets parts from an estimated price of $120,000 (by the supplier) down to a target of only $5,000!

It Takes Awareness, Originality, And Adaptability To Ensure Company Longevity


The Grid Book emphasizes the importance of having a long-term business strategy if you want your venture to be successful.

To do this, you first need to focus on desirability and profitability.

Then, you’ll need to ensure you have the three elements that will ensure longevity – customer base, imitability, and adaptability.

Making sure your customer base is well aware of your product is key; companies simply can’t survive if no one knows they exist!

To make sure everyone knows who you are, consider dedicating resources to marketing your products or services.

Once people know about your company, then focus on making sure your product or service is original and not easily imitated.

Finally, be prepared to innovate and stay ahead; with new technology emerging all the time and changing regulations, adapting quickly will help keep your company afloat regardless of how long it’s been around.

If you’re in it for the long haul then remember these elements – protect your customer base, keep a unique product that won’t be imitated, and always stay ahead of the competition by being adaptable!

How To Apply The Grid To A Struggling Business: The Example Of Dell

The Grid is more than just nine individual elements.

In order to reach success, businesses need to properly understand and account for how each of the nine components work in addition to how they interact with one another.

For instance, if a company creates a great product but fails to take into account competition and customer needs, then the product could be easily imitated or deemed lack of value by customers.

Innovation and creativity must meet practicality and realism.

Alternatively, if a business decides to outsource production in order to cut costs this can have implicating and long-term knock-on effects on other elements such as bargaining power.

This was learned the hard way by Dell when their Taiwanese supplier Asus used their knowledge of Dell’s products to launch their own line of computers which eventually undercut them in the market.

As you can see, business success is dependent on effectively considering all nine elements of the Grid together in order to ensure sustainable success.

Lesson 1: A Fresh Perspective Can Identify Improvements


The Grid can be a powerful tool to help you turn around a struggling business, but it may require a second pair of eyes to maximize its use.

This is something the author of The Grid Book learned when he was recently engaged by a company in the service sector that had encountered financial difficulties.

Upon looking at the firm’s data, he found some puzzling patterns: customer satisfaction was high, for example, but there were low amounts of repeat purchases.

When asking around he discovered that the company was selling one-time projects and didn’t offer continuous service which was why customers weren’t coming back.

As soon as this was noticed, the company implemented a biannual check-up service that increased customers’ connection with them, resulting in big returns.

These obvious lessons teach us not to trust our instincts entirely since issues can arise in unexpected ways.

The company thought their foremost issue concerned raising awareness but it turned out to be more complicated than that – there were potential customers out there who just needed an incentive to commit to their services.

After reviewing their proposals they realised they were incredibly technical and failed to set out clear benefits; suggesting they improve the proposals which would be both less expensive and more effective!

This is an example of how you may need someone from outside your organization bring new perspectives on improving your business with The Grid!

Wrap Up

The Grid Book offers a comprehensive framework for achieving successful business outcomes.

It covers nine interdependent elements that must be addressed in order to have the best possible outcome.

When thinking of customer needs, it is important to factor in their desires and the value of the product.

With development,businesses need to take into account how unique their products are in comparison to competitors offerings.

Taking these nine areas into account will increase the chances of success.

In summary, The Grid Book’s advice emphasizes pricing strategies – entrepreneurs should focus on value rather than cost when setting prices in order to maintain higher sales.

Setting price based off cost could lead to failure and businesses should remember that customer satisfaction with the product is most important instead of internal factors.

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

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