The Art Of Social Media Book Summary By Guy Kawasaki and Peg Fitzpatrick

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The Art of Social Media is a comprehensive guide to leveraging the power of social media for professional success.

Authored by two experienced social media professionals, it outlines the tools and techniques used in promoting yourself or your product on some of the world's largest and most popular platforms — including Google+, Facebook, Twitter and more.

The book devotes chapters to those topics critical for effective use of each platform: creating content that stands out; using analytics to measure the success of campaigns; marketing through word-of-mouth referrals; building relationships with influencers.

Moreover, readers are given tips to develop their personal brand, construct successful ad campaigns, increase user engagement, among many other thoughtful points backed up by facts and research case studies.

All in all, The Art of Social Media provides an invaluable reference as one navigates through today’s noisy digital universe!

The Art Of Social Media Book

Book Name: The Art of Social Media (Power Tips for Power Users)

Author(s): Guy Kawasaki and Peg Fitzpatrick

Rating: 3.7/5

Reading Time: 9 Minutes

Categories: Communication Skills

Author Bio

Guy Kawasaki is one of the leading names in social media; he has achieved great success on both a business and a personal level.

He currently serves as Chief Evangelist at Canva, an online design service, and is an Executive Fellow at the Haas School of Business at the University of California at Berkeley.

Prior to that he held roles such as Chief Evangelist for Apple, and Special Adviser to the CEO of the Motorola business unit for Google.

Kawasaki is highly regarded for his work in social media, with over 1.44 million followers on Twitter and 6.8 million following him on Google+.

His expertise within this field has been documented in his book: The Art of Social Media- which provides valuable advice on how to make the best use of these platforms.

Unlock The Secrets Of Social Media: How To Make It Work For You And Your Business

Your Business

The Art of Social Media book is a great resource for anyone wanting to make the most out of social media networks.

It’s full of inside tips on how you can use these networks to make sure your posts are reaching their potential.

You’ll learn why it’s important to choose a username wisely, as well as ways to build relationships with others through blogging networks.

You’ll also find out how creative uses of social media channels can gain popularity and engage audiences in ways you may have never considered before.

This book is an essential guide for anyone looking to take advantage of the massive reach that social media offers, and make sure that their messages are resonating with those who matter most.

How To Stand Out In Social Media With The Right Name And Profile Picture

Social Media

When presenting yourself online, it’s a good idea to take into consideration your profile picture and name.

“MartiniMom” may seem like a funny handle now but could be potentially embarrassing if you want to be taken seriously by businesses in the future.

Avoiding such instances is easy; choose your screen name wisely, making sure it is simple, memorable and logical – ideally using your own full name as your username.

It’s also worthwhile trying to claim a vanity URL for social networks that use them.

This will identify your page and make sure it stands out from the host of other accounts registered with just random strings of numbers!

Finally, consider carefully what image you want to portray on social media.

As well as proving that the profile belongs to you, profile pics can communicate much more than just identity – they should ideally indicate someone who is pleasant, dependable and competent.

So when choosing an image for yourself online be sure to have one which shows you smiling with your face clearly visible – that way nobody can mistake you for anyone else!

How To Get More Followers: Tips For Creating Engaging Content

The Art of Social Media is a great source of information for those looking to attract followers on social media platforms.

Essentially, you want to give your audience content that they’ll be eager to share.

The key is understanding what draws interest for them and the topics that engage with your target audience.

Once you have an idea, it’s important to determine how you can make money from the content so you can catering it accordingly.

This way, you’re sure that people will take time to read your posts and consider them when taking further action.

When putting together a post, never forget the value of original pieces written by yourself – this makes your account very unique and provides something different for people who visit it.

To draw more attention, incorporate relevant information such as “The 100 best Android apps of 2014” rather than going on about phones all the time; keep the post short and sweet, no longer than 1000 words; and don’t forget ‘eye candy’ in form of visuals, photos or videos.

Once that’s done, provide a catchy title – like “How to…” or “Top 10 Of …” – so people will immediately feel drawn towards clicking the article and reading it through.

With snappy titles accompanied by gripping pictures and relevant content, sharing interesting bits will make people follow in droves!

Blogging Networks

If you want to get the most out of your blog and social media accounts, it’s important to ensure that they are connected.

By connecting them, people will reach both your blog and your social profile, and you’ll benefit by getting much more views.

The easiest way to make sure your blog and social media account are talking to each other is by promoting one on the other.

For example, post about your blog on social media and promote your social profile on your blog.

You can also add sharing buttons so people can easily share or tweet content from your blog, which makes it easier for others to find it.

Not only that, but you can even embed posts from one platform in the other – great for those who follow multiple platforms!

Moreover, creating a mailing list can be beneficial when trying to reach those who may not use social media, as well as joining blogging networks like

Sharing posts through “tribes” of bloggers will help amplify your visibility online by allowing millions of people access to content shared within the group!

In conclusion, connecting both parts together would maximize potential views significantly; so if you’re looking for more reach online be sure to try it out!

Using Social Media For Unique Self-Promotion: A Guide To Hoa And Twitter Chat

If you are looking for innovative ways to promote yourself, Google+ Hangout on Air (HOA) and Twitter Chat could be the solution.

With HOA, you can broadcast your own television channel with just the right equipment: a good webcam, microphone and lighting setup.

It’s also important to plan what you want to talk about during an HOA, as well as advertising it beforehand – create an event page, share trailers or announce it via social media profiles.

Twitter Chat is another great way to promote your brand.

During a chat, a host tweets questions with a hashtag and guests respond with the same hashtag which followers can see by searching for the keyword.

It’s important that when responding to comments, mention people with their @username.

If you aren’t confident typing quickly enough during chats, consider recruiting a typist for extra support!

Make use of services such as Google+ Hangout On Air and Twitter Chat to promote yourself and increase your influence on social media!

Wrap Up

If you’re looking for the key advice offered by The Art of Social Media, it all comes down to one thing – go professional.

When it comes to promoting yourself or your business on social media, treat it as more than just a hobby.

Invest in quality equipment, take care of your content and actively engage with your readers.

If you can achieve this, then you’ll reap the rewards by expanding your reach far more than ever before.

It’s definitely an art form, but if you put in the effort then you will be rewarded with an even greater following!

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

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