How To Have A Happy Hustle Book Summary By Bec Evans

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How to Have a Happy Hustle (2019) is an empowering guide that teaches you how to make your dreams a reality.

Bec Evans cuts through the misconceptions around startups and shows you how anyone can bring their ideas to life by starting small, being creative, and getting feedback from their target customers.

At it's core, this book emphasizes the importance of experimenting with your idea, connecting with people, and learning from mistakes so that you can build something meaningful and successful.

In other words, it redefines success to be about personal growth, fulfilment as well as financial gain.

If you're looking for guidance on turning your passion project into a business - Then this is the book for you!

How To Have A Happy Hustle Book

Book Name: How to Have a Happy Hustle (The Complete Guide to Making Your Ideas Happen)

Author(s): Bec Evans

Rating: 4.5/5

Reading Time: 28 Minutes

Categories: Entrepreneurship

Author Bio

Bec Evans is a powerhouse of creative energy and innovation whose own side hustle has become a successful start-up.

She is the founder of Prolifiko and author of the book "How to Have a Happy Hustle".

Evans also speaks and coaches on how to find the time for creative projects, while empowering people to turn their business ideas into realities.

Drawing from her extensive experience, Evans provides tangible strategies and advice that help you put your dreams into motion.

Unlock Your Potential As An Entrepreneur: A Step-By-Step Guide To Starting Your Own Side Hustle Or Startup

Unlock Your Potential

Making the jump from full-time employee to startup founder can seem daunting, but with How to Have a Happy Hustle Book Summary by your side, you’ll have all of the knowledge you need for success.

This comprehensive guide takes you through each step of creating your own side hustle or startup, from coming up with a great idea to finding investors.

You’ll learn why doing fieldwork is essential for any entrepreneur and gain strategies for overcoming your inner critic.

You’ll also be armed with information on why quitting can often be the bravest thing an entrepreneur can do!

But this isn’t just an instructional book; it’s also a fun read that will not only help you to create a successful startup but make sure you enjoy yourself in the process.

Don’t miss out on the exclusive content crafted by the author herself!

With this guide, launching a profitable business has never been easier – and more enjoyable!

Don’T Run Away From Problems: Become A Problem Seeker To Find Inspiration For Your Next Big Idea

Finding the right problem can be the key to finding the perfect solution.

Thankfully, sometimes our most annoying frustrations can be used as a source of inspiration.

It could be something as simple as burning your toast or trying to find the right clothes online that is frustrating you.

By analyzing these everyday irritations, you can use them to help fuel an innovative startup idea.

Take for example British businesswoman who accidently ripped her favorite pair of jeans and couldn’t find an easy way to replace them online due to size discrepancies between retailers.

Looking for a solution to her problem inspired her to start an innovative website dedicated to helping women find clothes that actually fit them – this story is evidence that your most annoying problems can inspire a great startup idea.

Anurag Acharya, the inventor of Google Scholar, also found his inspiration from his past struggles trying to access academic articles when he was a student in India.

His creative solution effectively provided scholars all over the world with access to much needed research materials.

Similarly, when it comes down choosing which problem you should focus on, there are both systematic and intuitive steps you should take before making your decision.

You want to make sure that the problem not only meets certain criteria (like having enough expertise necessary) but it should also motivate and excite you!

Once this has been established, then write up a concise and specific statement which summarizes your problem and its effects – this will provide helpful clues when it comes time working on solutions!

Your most annoying problems can be a great source of inspiration if utilized correctly – just remember not all problems are created equal so follow your intuition and go for it even if it may seem daunting at first!

In Order To Create A Product That Caters To Your Target Audience, Invest In Understanding Them Through Research And Observations

If you are looking to create a successful product, it is essential to identify the target audience and have a clear understanding of who they are.

The best way to do this is by getting out and getting to know them.

Take the time to go into the real world – observe people in public spaces, or ask people who match your persona if you can watch how they go about their day at home or work.

Consider also doing interviews with individuals who personify your ideal customer.

Ask open-ended questions so that you may gain insight as to what truly matters to them, rather than simply relying on information that has been provided which could be subject to bias or inaccuracy.

Don’t forget that individuals may not always be honest about how they behave – obtain evidence from observation of out in the field as well.

When researching your target audience, make sure that take detailed notes and write up observations promptly afterward.

Make sure you have a thorough understanding of who they are before moving ahead with creating your product.

By investing time in learning as much as possible about your customers, you will be able to create something valuable that meets their each and every need!

Divergent Thinking: How To Generate The Best Solutions Through Creativity And Collaboration


If you want to find the best possible solution to an issue, the best thing to do is practice divergent thinking.

This method of problem-solving entails looking at a problem in lots of different ways and brainstorming as many potential solutions as possible.

Each can be compared and evaluated so that you can ultimately find the best solution.

The practice of divergent thinking has enabled innovative companies such as IDEO to successfully design products like the first computer mouse.

They employ unconventional methods like long field trips which on the surface might seem unrelated but are actually the key factor in developing new ideas.

In addition, there are techniques to strengthen your capacity for divergent thinking such as brainstorming in groups and using exercises like Crazy Eights by Google Ventures (where participants fold a blank paper into 8 panels and sketch 8 solutions within 5 minutes).

But one of most effective strategies is working with diverse teams because it allows multiple conflicting solutions to emerge through robust debate.

How To Nurture Your Invention From Idea To Prototype

Choosing the best solution for your business can be tough, and it requires you to switch from a creative mentality to analyzing each idea critically.

To make sure you’re picking the best one, make a list of criteria to evaluate your solutions.

These criteria should be as objective as possible and measure whether or not your idea is viable.

Once you have selected an idea, the next step is to bring it into the world!

The most important thing is that you start somewhere.

Brainstorm some names until you find one that’s catchy and memorable.

From there, write up a concept statement with the name of your invention, what problem it solves, how it solves that problem, and its benefit to users.

Finally get specific by creating a prototype – this could be anything from a drawing to a scale model.

The goal is just to move forward in realizing your dream of bringing this product into the world!

It Is Essential To Test A Product With The Target Audience To Understand Its True Potential

If you want to make sure that the product you create is successful, it’s essential to test it with the right target users.



Rowling knows this first-hand: she submitted her first book for publication twelve times before a publisher finally gave in and sent the chapters to his eight-year-old daughter, who was so intrigued by the story that he realized it was destined for success.

The same rule also applies when creating a minimum viable product (MVP) – which is a simplified version of your eventually intended product used to get feedback from potential customers or users before investing too much effort into developing something that may not be well-received.

If you’re an aspiring baker of extravagant wedding cakes, an MVP could be a small version of your signature cake rather than a plain sponge.

This way people can taste all the flavors of your cake and appreciate your artistry without having spent hours baking!

Testing in real life conditions is also extremely important when building an MVP – enlisting researchers to observe people interacting with your product, or making it available online and gauging public response are two easy methods you could use here.

Once you have this feedback, try to tweak it wherever possible after taking into account both positive and negative responses – oftentimes there will be essential changes that need to be made before pursuing any kind of commercial success.

Finally, if people are happy about your product then there’s only one thing left for you do: get them excited enough to put their money down on buying it!

Whether this means offering trial versions or discounts, once there’s tangible interest from potential clients then chances are that what you’ve created is going to be successful in no time at all!

Mastering The Art Of Pitching: How To Gather, Digest And Refine Valuable Feedback For Successful Business Ideas

Successful Business Ideas

In order to create a successful business, you must be able to communicate your ideas effectively and convince others of their worth.

That’s why mastering the art of the pitch is so important!

You don’t want to be afraid to share your ideas because of fear that someone might steal them– instead, you want to make sure that you are conveying your vision as clearly and concisely as possible, in order to persuade and showcase the benefits of your idea.

To do this, practice your pitch on anyone who will listen- including animals or people at a bar!

Pay attention to their responses and reactions too- this will tell you whether or not they are engaged in what you have said.

As well as making sure your content is compelling, ensure that your body language projects confidence by standing tall and looking directly at your audience.

Once ready, start pitching to everyone who can offer valuable feedback – then listen closely and record these feedbacks afterwards.

This gift will help improve upon an idea, so accept criticism no matter how critical it may seem.

Then process these responses by writing down key takeaways with specific actions on Post-it notes; there we have it – the first step of refining an idea!

Learning To Fail To Succeed: Why Failing Is An Essential Skill For Entrepreneurs

If you want to become an entrepreneur, the first thing you need to do is cultivate a growth mindset and be prepared to fail.

This means having the courage to take risks and view failure as an opportunity to learn and grow.

Take Singularity University as an example – in their very first week, students are assigned with the challenge of going out into the world and failing as often as possible.

This is so that they can become comfortable with failure, bounce back quickly and not take it personally should something not work out.

Another great example of this kind of mentality in action is Teddle.

When user numbers weren’t growing for their startup, they analyzed their data which revealed that 75 percent of visitors were searching for cleaners – a service they didn’t provide.

With this insight in mind, they pivoted their existing technology and created a hugely successful online marketplace called, which eventually sold for millions of pounds.

It’s stories like these that show why having a growth mindset is so important when it comes to being an entrepreneur: even if it doesn’t work out at first, an open-minded attitude will allow you to find new solutions or opportunities which could end up taking your business further than ever before.

And ultimately, if all else fails, accepting defeat and knowing when to move on can be just as brave and courageous!

How To Grow Your Start-Up By Really Tuning Into Your Audience’S Needs

Understanding your community is key when it comes to growing your target market and achieving success with your business.

Take the example of I Am Playr: they needed to find new ways to appeal to their audience and attract new users, so they started tweaking the product until they hit upon a winning feature – giving rewards for sharing the app with five friends.

By motivating their core user base to recruitment more people, their user numbers began to multiply.

This same strategy should be applied in any situation where you’re trying to grow your user base.

George Burgess developed an app called Gojimo which he initially tried to expand by launching traditional media campaigns.

Unfortunately, this didn’t result in increased user numbers, because he hadn’t taken into account the fact that his student audience wasn’t reading newspapers.

When he really tuned in to his community, though, and started using targeted Facebook ads during crunch times (when students were studying hard for exams), his user numbers skyrocketed.

Successful marketing starts by first understanding who it is you want to reach – what unique values do they hold? How can you create something that appeals directly to them? Get familiar with who your target audience is, and tailor your message accordingly – this will ensure you get quality engagement over simply chasing quantity of users!

Developing Financial And Emotional Runway To Achieve A Happy Hustle

Developing Financial

Building a successful business is no easy feat and that’s why having a supportive network to lean on can make all the difference.

Having both emotional and financial resources to buoy your hustle is essential for success.

Financial investment comes in many forms, from VCs or angel investors, to fundraising sites like Kickstarter or Gofundme, to startup accelerators.

Each of these provides capital as well as mentorship and training opportunities for budding entrepreneurs.

Equally important is investing in your own wellbeing.

It’s not enough just to be externally successful – mental health is the foundation of sustainability.

Entrepreneur Vikas Shah learned this lesson the hard way; while he was running several profitable businesses, beneath the veneer of success his personal life was characterized by loneliness, depression, and anxiety.

He realized that it was necessary to refocus his life around what brings him joy – time with family, friends and doing activities he loves – if he wanted his business to truly thrive.

Having a happy hustle means building a business that works in line with who you are; that involves finding enjoyment through exploration and growth, learning how not to take failure so personally (cultivating a growth mindset), staying true to your desires (through constant reflection) and having a strong community supporting you and willing to celebrate both failures and successes alongside you.

The Benefits Of Starting A Side Hustle: Unlock Fulfilment And Create Your Own Success

The era of the side hustle is one where anyone can get involved and make money.

There’s no need for permission to start, no exams to pass, and you can learn skills as you go along.

Technology makes it easier than ever to launch a business, reach new customers and grow an idea.

Self-identified multi-hyphens all around the world are taking their hustles into their own hands.

One example of someone having success with a side hustle is Kirsty Devlin who, at just 13 years old, started her first business at school in Bolton, England.

After washing cars she earned enough money to buy brightly coloured wristbands which she then sold on eBay – and she hasn’t stopped since!

Devlin credits getting through her fear centres of the brain by starting small with very little investment in time or money so that she reduced the risk of failure but built up the confidence needed to keep going.

Now a social entrepreneur, Devlin helps people on low incomes learn to code.

The pursuit of fulfillment through passion or challenge is something that many entrepreneurs have identified when deciding to start a side hustle instead of working full-time elsewhere – it’s this drive that leads people to create happy hustles!

It does require hard work, but if you can remain motivated and focus step by step on what needs to be done then your chances of overall success will greatly increase.

So don’t let fear or anxiety stop you from taking part in what could be a life-changing experience – now really is the perfect time to take control and join the overwhelming number of people doing exactly that!

Wrap Up

The conclusion to be drawn from How to Have a Happy Hustle is that you don’t have to be someone who’s ‘born with it’ or has all the time in the world.

Anybody, no matter how busy their schedule is, can create their own successful side hustle if they are eager to take action and seize the opportunities that come their way.

There are a few key points in this book: spot potential problems and think of creative solutions, get your ideas into the world quickly and (most importantly) learn from your mistakes along the way.

It may seem impossible at first but by stealing away little pockets of time regularly, you can work on your startup idea even in the midst of a chaotic lifestyle.

Go on those walks instead of scrolling through social media.

Take user research shopping trips just for fun!

By doing so, you can overcome any challenges while creating something unique and meaningful – something that will make an impact in others’ lives and provide satisfaction at the end of it all.

That, my friends, is what we would call a “happy hustle”.

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

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