How The World Sees You Book Summary By Sally Hogshead

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How the World Sees You is a book that can help you gain a new perspective on yourself and your potential for success.

It explores your individual personality, showing you what makes you fascinating to other people and how to use that to your advantage.

Additionally, it provides tips on reading others so that you can create the perfect collaboration teams to propel any project forward.

If you are looking for an insightful guide on how to make the most out of yourself and those around you, this book may just be what you need.

How The World Sees You Book

Book Name: How the World Sees You (Discover Your Highest Value Through the Science of Fascination)

Author(s): Sally Hogshead

Rating: 3.8/5

Reading Time: 15 Minutes

Categories: Communication Skills

Author Bio

Sally Hogshead is an authority when it comes to advertising and persuasion.

She's been featured multiple times on NBC’s Today Show and is a major contributor to The New York Times.

Her other works include Fascinate: Your 7 Triggers to Persuasion and Captivation, amongst many others.

With her expertise, she has put together the book How the World Sees You: Unveiling Your Most Attractive Qualities.

If you're looking for ways to present yourself in the best light in any situation, then Sally Hogshead is your go-to author for help!

Make The Most Of Who You Truly Are: A Guide To Finding Your Unique Niche

Finding Your Unique Niche

In many self-help books, you may be advised to change yourself in fundamental ways in order to be more successful.

However, this is not necessarily the best path to success – instead of changing yourself, the key is actually to find out who you really are and create a space for yourself that suits your unique personality and skillset.

The “How The World Sees You” book takes this idea of being true to ourselves one step further.

It explains how you are an amalgamation of history’s most brilliant minds and unique artistic masterpieces – by staying true to who you are and not trying to conform, you can create your own little niche which will help maximize your chances of success.

Plus, this book shows how even though there is only a tiny window for selling groundbreaking ideas due our increasingly limited attention spans (like goldfish!), we still should strive towards our goals without changing ourselves in order to be successful.

Realizing Your Potential: Finding The Right Environment For Success

It’s important to recognize that you need the right environment in order to succeed.

Whether it be a painting, Joshua Bell or yourself, without the correct setting, your talents and contributions will go unnoticed.

In order to maximize your potential, it is important to identify indicators that tell you whether or not you are in a suitable environment.

If your boss regularly seeks out your feedback and advice, it’s a great sign that you’re in the right situation for success.

Even if clients choose to work with you over more affordable competitors, this shows that they value your work.

On the other hand, there may be some red flags when emails and calls from potential employers go unanswered, as well as if you have to resort to offering the lowest prices in order to attract clients.

It’s essential that you identify these signs in order too keep track of how well your talents are being appreciated by an environment.

To sum up, having the right setting is essential for success, and learning how to identify those indicators should help aim you in the right direction.

How To Get Published And Become A Famous Author

Success in the creative world takes hard work, dedication and more than a bit of savvy.

To make it as an author or entrepreneur, you need to overcome distractions and competition while also avoiding being seen as a commodity.

First, you have to fight against the short attention span of today’s digital world in order to get your ideas across.

You have very little time to wow potential publishers and readers, so start off with a captivating opening that will grab their attention right away.

Second, aim for success through uniqueness rather than trying to one-up everyone else competing in the same field.

Find a niche that plays to your own distinct skills and set yourself apart from the rest.

Finally, create long-term loyalty among customers by connecting with them and showing that you care.

Take serious complaints personally and reply thoughtfully to messages from readers.

This will ensure you build a loyal fanbase instead of forever having to search for new customers with each publication or project you create.

The Power Of Fascination: Entering A State Of Flow To Unlock Improved Performance


When you’re fascinated with something, you enter a state of flow – a blissful, effortless focus on the task at hand.

It’s been discovered by psychologist Mihaly Csikszentmihalyi and neuroscientists have backed this up in experiments.

For example in one study they looked at brain activity of expert golfers versus novices as they imagined taking a swing.

The experts had low brain activity as they entered flow more easily, while the novices had relatively high activity as they struggled to focus.

The thing is, when we are fascinated with what we do, we’re able to access our best abilities and perform better.

We even can affect those around us with this – many actors or musicians say that it’s when their talents shine when performing alongside the best in their field due to the contagiousness of fascination and flow.

Plus, we’re most likely to be truly engaged (and successful) when doing activities that appeal to our unique personalities and capabilities.

Discovering Your Personal Fascination Advantages And How They Can Help You Achieve Great Things

If you want to succeed, it’s important to know about your fascination advantages.

One such advantage is the power advantage.

Those with this advantage possess a strong confidence that enables them to convincingly put forward their opinion and advocate for their ideas.

They also show courage; willing to accept calculated risks when required and not shying away from making tough decisions.

The power advantage can be of tremendous value in any type of role, from CEO down to lower-level jobs where difficult choices have to be made on a regular basis.

That said, having too many individuals with the same trait in one group could lead to competition, so it’s smart to pair them up or balance such an attribute out with others.

No matter what kind of job it is that you do, understanding your own fascination advantages as well as those of others can help you set up productive teams and create positive outcomes together.

Passion Vs. Mystique: Understanding The Two Main Personality Types For Success In Business And Life

The passion advantage is all about people and emotions, while the mystique advantage is all about loving facts.

People with the passion advantage have high levels of energy and charisma, making them great at forming relationships with customers.

They rely heavily on their intuition rather than hard facts, are emotionally open, and can connect quickly with others.

On the other hand, individuals with the mystique advantage are more analytical.

They tend to be quieter intellectuals who like to think things through before they act.

They’re able to make rational decisions due to their great time-management skills, often using performance data to formulate business improvement strategies.

Therefore, it’s clear that people with the passion advantage excel in communicating their ideas and bringing others on board, while those with the mystique advantage excel in getting into the details and driving progress forward.

The Advantage Of Strict Attention To Detail: Appreciating The Power Of Precision And Alertness

Power Of Precision

The prestige advantage is the one that pushes people to excel, striving for excellence and self-optimization.

When they accomplish a task, they won’t accept “good enough” – they strive for something greater, looking up to heroes and public figures they admire in order to become better.

Needless to say, taking on a challenging project as if it was their own (in order to exceed expectations) is typical of someone who has this advantage.

On the other hand, those with the alert advantage have an eye for details and an intense passion for precision, making them ideal project managers.

They are keen observers of time and budget constraints; never leaving out any important detail or missing anything that could be overlooked.

Whenever you see someone who’s punctual or writes you a text letting you know they’ll be 5 minutes late -you can rest assured they possess this trait!

The Fascination Advantage: The Key To Unlocking Your Brilliance And Being Extraordinary

The innovation advantage is all about having new ideas and being creative.

It characterizes people who don’t necessarily care for the status quo and instead, find ways to disrupt it with their big-picture view and strong vision.

You can often trace major scientific breakthroughs to individuals with this advantage, such as that unknown Mesopotamian inventor of the wheel!

On the other hand, those with a trust advantage are very reliable, able to keep their head down and work hard until they finish any task they’re given – no matter how much they may dislike it.

If you need someone who you can count on over and over again, look no further than those with a trust advantage – they’re sure never to miss a deadline or stick to routines!

Wrap Up

In the “How the World Sees You” book, there are seven overarching personality traits people can use to help improve their performance and fascinate others.

Knowing your own strong fascination advantages is key to honoring who you are and becoming more successful.

When reading through these sections, you might have realized that some of the traits don’t apply to you at all.

These advantages are called dormant advantages and attempting tasks that require them can be taxing.

Therefore, consider how you can change or delegate these tasks.

Remember, you don’t always have to do everything yourself!

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

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