Key Messages
The Power Of A Great Name: How To Choose The Right Name For Your Business
When creating your company’s name, it’s important to understand the dos and don’ts.
Coming up with a unique, memorable name may seem like a great idea, but if you’re not careful this can backfire and you could end up alienating customers.
To avoid this, there are certain practices which you should be aware of.
For example, don’t choose a name that’s too difficult to pronounce or spell – no one likes to feel stupid!
Additionally, steer clear of any funny spellings as these can cloud your message and make it difficult for people to take your brand seriously.
You also have to bear in mind that puns can sometimes be off-putting rather than amusing, so use them sparingly.
On the flipside, you need to ensure that the name of your business resonates with potential customers and leaves a lasting impression on their minds.
A creative but appropriate title will surely do just that!
A clever wordplay or play on words might be exactly what you need – so why not brainstorm until you get it right?
Follow these tips and make sure your business’ name is something everyone will remember fondly by trying out different names before making a final decision!
Creating The Perfect Business Name With Smile: Suggestive, Meaningful, Imaginary, And Emotionally Engaging
When it comes to leaving a great first impression, having an awesome brand name is key.
Your name should be easily remembered and associate with your brand in a positive way.
It should make people smile when they hear or see it – that’s what makes a good name sticky.
Now, let’s take Facebook for instance, the name alone conjures up thoughts of people connecting!
And even though Flickr is a successful company, its photo-sharing platform have long struggled as many didn’t know what its name stood for.
That’s why you should follow this acronym SMILE when coming up with the perfect name – Suggestive, Meaningful, Imaginary, Legs and Emotional.
For instance, Amazon implies that they carry everything from A to Z while Timberland suggests woods and outdoorsiness.
That was exactly the effect intended by the founders.
When choosing your own brand names don’t just pick something after yourself as no one will associate anything with it but instead opt for fun playful names that could even be printed on T-shirts such as Ben & Jerry’s ice cream flavors Chunky Monkey and Half Baked!
But ultimately aim to make people smile when they see your business’s name – as emotion plays an important role in 50% of businesses!
Avoid The Seven Deadly Sins Of Naming For A Successful Brand Name: Spelling Changed, Copycat, Restrictive, Annoying, Tame, Curse Of Knowledge And Hard To Pronounce
It’s vitally important that companies avoid the Seven Deadly Sins of Naming in order to ensure they don’t leave their customers confused.
Companies should avoid Spelling Changed names, Copycat titles, Restrictive monikers, Annoying epithets, Tame labels, Curse of Knowledge words and Hard to Pronounce appellations.
When it comes to Spelling Changed names, words like “Häagen-Dazs” can lead people astray.
So to double check spelling mistakes before confirming a brand name, companies can utilize voice recognition software.
As for Copycats – it’s not clever or effective to name your product iSomething – just don’t do it!
Additionally, Restrictive and Tame names are not ideal; if your chosen moniker is too specific or dull, then chances are it won’t be memorable.
And regarding Curse of Knowledge; if you sell cycle pumps but name your company after a Schrader valve – think twice as those unfamiliar with your world will be lost.
Lastly Hard to Pronounce brand titles should also be avoided at all costs – like the company XOBNI who reversed ‘inbox’ (XOBNI).
Above all else focus on creativity and Clarity when choosing a new brand name!
That way you can ensure that no potential customer is left scratching their head in utter confusion.
How To Find The Perfect Brand Name: Draft A Creative Brief And Follow It Up With Solid Research
Choosing the perfect name for your brand, product or service can be a daunting task.
You want to make sure that it accurately reflects all that your company stands for and also communicates the message you want to send out.
To find the perfect name, there is one key step that you should take: draft a creative brief.
By drafting a creative brief, you will have an “ingredient list” of everything you need for coming up with the ideal name.
It should include information about the target audience, what words to avoid and more.
This way, you will be able to come up with an idea that accurately conveys who you are and what your brand is about.
When writing this creative brief, it is important to do so honestly and thoughtfully while setting aside plenty of time to give it proper attention!
Brainstorming sessions among groups of people often don’t work well since those who are extroverted tend to dominate them and ideas can get lost in the shuffle.
Working on this alone is much more efficient!
Once your creative brief is ready, come up with as many name ideas as possible by digging deep into everything from movie titles to song titles and images related in some way redefined by your briefing document.
And then reach out to others for feedback; sharing ideas with trusted people helps point out good ones that may not have occurred at first thought since they may seem jarring or odd given how unique they could be (think Google).
Ensure everyone agrees on the one name before proceeding with domain registration.
Securing The Perfect Domain Name: Know Your Brand, Watch Out For Unintended Meanings, And Don’T Forget Creative Capital Letters
Securing the right domain name is essential for any organization; it’s how you make sure that people are able to easily find your website.
But unfortunately, many companies struggle with their URLs not properly aligning with their brand name.
Facebook went through this issue at first and ended up having to spent an extraordinary amount of money to acquire the right domain.
Fortunately, there are ways to acquire a good domain even if your desired one is taken – you can hire a Search Engine Optimization expert or add words to your domain, such as GetDropbox.com instead of just Dropbox.com (or use slightly longer domains which are still easier to comprehend and remember).
Alternately, you can try alternate extensions like .net or .biz and make a low-ball offer for the domain – these tactics often work!
Another great way is by buying domains containing common misspellings of your brand name too, and if possible redirect readers from those sites back to your homepage.
It’s also smart to steer clear of using country codes in creative ways, as this entails certain risks – for example, Libya’s country code .ly led many websites into Sharia Law violations!
Lastly, ensure that you have trademark rights before the purchase – and if applicable double check that the words used in your new website don’t carry any unexpected meanings either (such as PenIsland avoiding ‘penisland.com’).
Utilizing strategic capital letters might help here too (for instance TherapistFinder did so by becoming ‘therapistfinder’).
Keeping these tips in mind will guarantee that you choose the right domain name for your online presence going forward.
Wrap Up
The final summary of “Hello, My Name is Awesome” is that you don’t need to be the world’s greatest creative when it comes to finding the perfect name for your business.
You just need to remember a few key principles: make sure the name is easy to remember and love by customers.
In some cases, it may make sense to switch up your brand name if you think it will boost your business.
The internet has made changing a brand’s name much easier than before, since you can direct customers to your new domain and send out emails announcing the change.
It’s not always easy sailing however; maybe you’re emotionally tied to the current name or team members disagree on a switch-up.
There can also be financial costs in having to purchase new branding materials.
But if your old handle was confused and too difficult for customers, then the pros may outweigh these costs.
