Unlock Your Business’s Untapped Potential And Outcompete Your Competitors With These Top Five Strategies
In “Getting Everything You Can Out of All You’ve Got,” you’ll discover five easy strategies that can help boost your business success.
Through key lessons learned by famous entrepreneurs, such as Ray Kroc and Ted Turner, you’ll learn how to spot opportunities, motivate employees, and leverage the necessary support to compete in your industry.
You’ll also hear stories such as how 1,400 can openers enabled a small radio station to become successful or the story behind the invention of Post-it Notes after a massive failure.
The strategies covered in the book will help you identify problems that can be dressed up as an opportunity and by implementing these strategies in your own business you can achieve greater success.
So what are you waiting for? Boost your business’ potential today with “Getting Everything You Can Out of All You’ve Got.”
Encourage Loyalty And Offer Incentives To Expand Your Business
If you want your business to grow, you need to reward both your customers and your salespeople.
When customers feel appreciated, they are more likely to remain loyal and keep coming back.
One way of doing this is by offering loyalty programs that give out rewards for frequent purchases.
Chain stores like Sears often have these types of programs, where customers can earn points for each item they buy and cash in these points for discounts.
It’s also important to reward your salespeople, as incentives will motivate them to bring in more clients.
For example, many companies award their sales team a percentage – such as 10 percent – of the profit from every sale.
To further incentivize staff, consider letting them keep 100 percent of the profits from their first sale for every new client.
This may sound generous, but when each sale average $200 and a customer stays with you for three years, it would amount up to a total profit of $2,800 which makes it well worth it.
Take Big Leaps And Think Boldly To Find Your Breakthrough
If you want to be successful in business, you need to know how to recognize opportunities and take chances.
As the book “Getting Everything You Can Out of All You’ve Got” explains, this means going beyond just taking small, manageable steps and thinking bigger with quantum leaps.
A great example of discovering an opportunity is the invention of the Post-it notes.
An chemist at 3M was trying to develop a super-strong glue yet ended up with a weak one instead.
Most people wrote it off as failure, until a fellow scientist realized its potential application on paper.
The rest is history!
Similar stories can be seen in cafes across North America when Starbucks started offering cappuccinos, which were already famously served in every day European cafes.
By introducing an existing product to a new market they were able to achieve unimaginable success.
What this tells us is that you don’t have to create something completely revolutionary or reinvent your marketing strategies.
You just need to find innovative approaches and uncover great applications for products or ideas that already exist.
Through such boldness and creativity, your business may soon take off!
Using A Better-Than-Risk-Free Guarantee To Attract More Clients
If you want your business to really take off, one of the best ways is by minimizing the risk for your customers.
After all, no one likes uncertainty, and if you can eliminate some of those risk factors then you will have a great competitive edge over other businesses in your field.
For example, let’s say two ponies are up for sale.
One costs $500, while the other one is more expensive at $750.
However, the seller of the more expensive pony offers a 30-day money-back guarantee and also throws in free hay and training in pony care.
To top it off, if you do decide to return the horse for any reason, he’ll even come and pick it up and clean out the stable for free!
All of a sudden, that extra $250 isn’t much to pay for such an additional level of assurance—making it very hard to pass on such an offer.
This type of BTRF (Better-Than-Risk-Free) Guarantee takes things one step further by not only offering customers their money back but also compensating them for any time or effort they put into trying out your product or service—making it nearly impossible to turn down!
By cutting back on your customers’ risks with this generous offer, you can easily outcompete others in your market.
Make The Most Of Your Win-Win Situation: Create Host-Beneficiary Relationships With Other Companies
Symbiotic relationships with other companies can be a great way to help you build your client base, but it’s important to choose the right partner.
In getting Everything You Can Out of All You’ve Got, author Marko Gold introduces the concept of ‘host-beneficiary’ relationships, or in other words, win-win agreements between two parties.
For example, a landscaper may ask a real estate firm to recommend their services to new homebuyers.
This approach generates more sales for the landscaper and strengthens the reputation of the realtor for providing excellent customer service.
When compared to traditional marketing strategies like ads and hiring new sales personnel, striking this sort of deal can save time and money.
However, it is essential that you find a host that sells related products or services, but not competitors – this will increase your chances of sealing a strong agreement without additional cost.
Ultimately, symbiotic relationships with other companies can be extremely beneficial when you need to expand your client base quickly – just make sure you choose your collaborators wisely!
Barter Your Way To Success: How To Trade Your Products And Services For Deals You Could Never Get With Money
Money isn’t the only thing that can get you good deals and make your business thrive.
Trading with what you have is a great way to get ahead.
This can be seen in the example of the small radio station in Florida that traded ads for 1,400 can openers when they were having money troubles.
This trade turned out to be incredibly successful and eventually led to the station expanding into television.
It’s not always easy to find someone who wants what you have to offer, but if you put your mind to it, there are usually solutions that don’t involve money.
You just need to look around and find a third (or even fourth) party who will accept your goods in exchange for something else useful or valuable.
An example of this is a butcher who wanted advertising from a radio station—he couldn’t offer them meat, since the owner was vegetarian.
But he found a carpenter with an interest in his product and offered some of his wares in exchange for wooden boxes which he could take back to the owner as an alternative bartering option—the owner happily accepted!
Getting everything you can out of what you’ve got means being creative with your resources and thinking outside of just cash investments.
Sometimes non-monetary exchanges can lead to unexpected success!
The final summary of Getting Everything You Can Out of All You’ve Got is that business success isn’t limited to those with big budgets and unlimited resources.
With the right know-how, you can discover plenty of incredible opportunities hidden in plain sight.
Whether through cutting costs or taking advantage of unconventional alternatives, this book will show you how best to use the resources you have to build a successful business.