Fix This Next Book Summary By Mike Michalowicz

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Fix This Next (2020) is an invaluable resource for business owners looking to overcome the roadblocks preventing their businesses from thriving.

The book provides readers with a simple system to address these key issues, allowing them to focus on the components of their business that need the most attention.

In addition, it includes the proprietary Business Hierarchy of Needs tool, providing clarity as to what must be fixed first in order for continued growth and profitability.

Written by entrepreneurial expert Mike Michalowicz, this book is perfect for anyone interested in taking their business to the next level.

Fix This Next Book

Book Name: Fix This Next (Make the Vital Change That Will Level Up Your Business)

Author(s): Mike Michalowicz

Rating: 4.5/5

Reading Time: 24 Minutes

Categories: Entrepreneurship

Author Bio

Mike Michalowicz is an established entrepreneur, esteemed business specialist, and published author of six books.

His titles include Profit First, Clockwork, The Pumpkin Plan and The Toilet Paper Entrepreneur.

Through lectures, talks and mentorship he provides valuable advice to entrepreneurs on running their businesses successfully and optimizing their companies for success.

He is held in high regard in the world of entrepreneurship due to his inspirational lectures and educational resources on business.

How To Use The Fix This Next Analysis To End Firefighting In Your Business

Your Business

If you’re like many business owners, your day is spent primarily trying to handle emergency situations.

You may be responding to complaints from unhappy customers, dealing with payroll when there’s a cash-flow issue, or even making excuses because you haven’t yet finished an important project for a client.

No matter how hard you work, it can feel like your business never progresses and is stuck in crisis mode.

The key to moving beyond this is learning how to identify the biggest business problem and tackle it first – that way, you can free yourself from firefighting battles and enjoy the rewards of having a flourishing company.

This is exactly what the Fix This Next analysis provides!

By following four simple steps detailed in this book, you can learn valuable lessons regarding running your own business (like why it’s wise to take cues from someone who owns a McDonald’s!), understand why postcards can transform customer experiences and ultimately identify your biggest problem so that you have the opportunity to fix it and move forward.

Overcoming The Survival Trap Through Strategic Decision-Making: Mike Michalowicz’S Story

When Mike Michalowicz was in crisis mode, his natural inclination was to follow his gut instinct and just go with the flow.

He tried everything he could think of to increase sales, but despite the increased sales, his business still wasn’t making a profit.

This caused him to become more and more frustrated until one day when he experienced a breakthrough.

His printer had jammed, and as he went through the motions of trying to fix it, it struck him that this same concept of being strategic applied to running his business as well.

Rather than just using brute force or relying on instinct to make decisions for his business, Michalowicz realized that what he really needed was to think strategically about how to improve profitability.

This meant focusing on ways to increase profits first in order to reduce debt rather than just increasing sales without considering profits.

This simple yet profound insight is exactly why you need to stop listening to your gut and get into the mindset of being more strategic when running your business.

It’s easy in times of crisis or overwhelm to resort back instinctual behavior, but if you want your business to truly succeed then you must remain aware and be willing to try something different that may not line up with your initial gut feelings.

The 4 Steps To Effective Business Decisions Based On Maslow’S Hierarchy Of Needs

When it comes to running a successful business, you have to ‘tend to your business needs from the foundation up’, understanding that creating a well-functioning, profitable company requires laying down the building blocks first.

This concept mirrors Maslow’s Hierarchy of Needs – starting with physiological needs like food and shelter, then safety and security, relationships and friendship, esteem, and finally self-actualization (the highest level).

In the same way, businesses have their own hierarchy of needs.

At the bottom is Sales – without revenue coming in a business will soon fail; above that is Profit, representing stability and scaling options; Order is related to Maslow’s Belonging level and is based on effective systems and staff autonomy; Impact deals with client interactions turning them into transformative experiences similar to Esteem in Maslow’s pyramid; and lastly Legacy guarantees that businesses go on after its founders retire which aligns with the Self Actualization stage.

Ultimately we must start at our own Business Hierarchy of Needs’ base layer for sustainable success.

Having this awareness gives us control over our destiny instead of being left in crisis mode.

Long-Term Sustainability

When it comes to running a successful business, it’s important to know when to step back, identify your weakest link, and work on fixing that before anything else.

Failure to do this can cause you to be spread too thin and result in even more debt piling up.

The Fix This Next method is an effective way of pinpointing your Vital Need – the foundational thing that needs attention – so that you can address it before any other needs.

To follow this method, start by exploring the Hierarchy of Needs and identifying which part isn’t being met.

Then find the area at the bottom of your pyramid as this will be your Vital Need.

Once you’ve established what this need is if possible, quantify it with measurable targets and begin implementing solutions.

Finally keep repeating this process until all parts of the business are functioning well and you have a strong core foundation in place.

By following through with these steps, you will ensure that all links in your business chain remain intact and functioning properly – helping move your business forward effectively.

Sales Is The Foundation For Building A Sustainable Business

No matter what kind of business you have or what industry you are in, your success will depend on your ability to bring in sufficient cash.

The foundational layer for this is Sales – that’s why sales are so important when it comes to running a successful business.

If you can consistently bring in enough money each month and make sure that there is no shortage, then you will have created a strong platform for your business to build upon.

However, it’s not as easy as just meeting monthly sales targets; there are other considerations such as customer satisfaction and ensuring that money is actually coming into the company’s bank account.

To ensure customer payment, it is important to be clear about payment terms right away and to have back-up plans like installment options ready just in case things don’t go as planned.

And lastly, while it can be tempting to forego salary in the early years of any venture, remember that an income is necessary if the business is going to provide for basic needs and be sustainable over time.

Taking all these steps will help create a solid foundation for any business by making sure that sufficient cash keeps flowing into the company every month – regardless of market conditions or changes in customer trends.

The Key To Permanent Profitability Is Thinking Of Profit As A Reward, Not Leftover Crumbs

Are you struggling to achieve profitability in your business? If so, it might be time to reflect on how you view profit.

Most entrepreneurs believe that profit is simply generated through sales, but in reality, it’s money taken out of the business and used for other things.

This could range from loan payments to buying a car.

It does not all have to be reinvested back into the business!

Profit should be viewed as your reward for taking on the risk of investing; it is an essential part of financial stability – which is hugely important if you are eager to grow your business while avoiding excessive debt or bankruptcy.

To reach a state of permanent profitability and build financial strength, start by setting aside an appropriate percentage of your income.

Calculate an amount that would pay off debts and provide ample cash reserves to cover expenses for three months.

Afterward, ensure that this percentage is taken out of your sales before anything else – you may need to adjust operations such as limiting product line or raising margins in order to do this.

Create Autonomy In Your Business With Orderly Systems For Sustainable Success


Have you ever seen a successful business run without systems in place? It’s impossible.

Creating order in your business is essential if you want to achieve autonomy.

Systems must be designed to ensure seamless operation of the business and that goals are achieved efficiently and effectively.

Take McDonald’s, for example.

All employees have a specific role and process to follow, creating an efficient chain of operations, and the franchise owner isn’t even on-site!

Without order, it would be impossible to run this type of system or any successful business for that matter.

To get your business in shape for maximum autonomy, develop systems around different processes so tasks can be completed with minimal disruption if someone is away.

Documentation should also be created within these systems and made accessible so others can easily step into someone else’s shoes while they are away.

This will give you the freedom to take time off without having to worry about turmoil at the office – a break we all need every now and again!

Transform Your Business By Evolving From Transactional To Transformative Experiences

Erin French found a way to make the customer experience at her restaurant, The Lost Kitchen, even more personal.

She implemented a unique postcard booking system that requires customers to send her their request during the first ten days of April, then wait and hope that they’re among the lucky few invited in the year ahead.

This system helps manage bookings since there is only one dinner service per night and room for just 45 people.

It also reflects her desire to create impact by evolving from the purely transactional to transformative; Her end goal is to motivate employees, who become brand ambassadors embodying company values, as well as deliver an unforgettable experience for each customer.

The chai tea story Michalowicz tells about his visit to Boonton Coffee Co is a perfect example of how this transformation can be achieved.

They could have easily said no but instead went out of their way to offer directions and invite him back with his own tea – it left such an impression that Michalowicz changed his order and got it free!

It’s these moments of extraordinary customer service that cement lasting relationships between businesses and clients.

By taking your business beyond transactions you can create impact and foster meaningful connections with employees and customers alike.

Achieve Legacy And Ensure Your Vision Lives On After You Retire

Achieve Legacy

As the owner of a business, it’s natural to want your vision and values to live on even after you retire.

And that is what achieving Legacy is all about.

Legacy was showcased in full force when Fox Broadcasting Company canceled Brooklyn Nine-Nine in May 2018, only for its viewers to come together to start a petition asking for the decision to be reversed.

This resulted in NBC TV Network picking up the show just one day later, galvanizing an incredibly loyal community of fans who managed to save it from extinction.

This demonstrates how Legacy goes beyond simple loyalty between customers and brands – it is about leaving a mark on the community that stands outside of any individual company or product.

To achieve this long-term success, your business must have systems in place that can manage future change in order to stay relevant.

Netflix provides a great example of this – its transformation from mailing movies directly to homes to providing internet downloads is testament to its agility and ability to stay ahead in an ever-changing climate.

To do this yourself, it’s important that you audit the activities of your business quarterly against your core values and visions so any shifts are noticed promptly; with regular reviews keeping you on course throughout your retirement.

Finally, remember that having brand ambassadors within your own leadership team will enable your legacy to truly continue as you retire – leaders who live out these values daily become integral links between past and present forces that make up any successful enterprise.

Wrap Up

The final summary of Fix This Next is that entrepreneurs need to understand how to prioritize their business needs in order of importance.

This will allow them to make the best use of their time and resources, leading to sustainable growth and profitability.

In addition, entrepreneurs should also use the OMEN method when setting goals to ensure that they are measurable.

By doing this, they can better track their progress and make adjustments as needed.

In conclusion, by properly prioritizing and tracking your business solutions, you can increase your chances for success.

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

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