Key Messages
How To Make The Most Of Content Marketing: An Overview Of Tips And Strategies
The F#ck Content Marketing book is here to help you make better use of your content and in turn, get the most out of it.
To do this, the book offers some do’s and don’ts of content marketing that companies should consider when embarking on their digital campaigns.
First off, you should be aware of how algorithms can help boost user engagement on different platforms.
Different algorithms determine what kinds of content appear in what order for an audience so understanding how to integrate your content in line with these algorithms will give you a better chance of success.
Another tip is to not separate your videos from blog posts – they should work together in a complementary way.
This way they can build bridges between each other leading to increased engagement.
Finally, you should consider how Oreo made the most out of a Superbowl blackout as a case study – don’t just wait for disasters or trends, leverage them quickly and creatively if you want maximum engagement!
How Spotify’S Personalized Content Has Revolutionized Music Listening
The way we listen to music has evolved with the world of technology.
Today, instead of painstakingly creating a mixtape filled with the perfect songs for your crush back in the ’90s, users now take advantage of streaming services such as Spotify that give us access to a virtually limitless library of music.
Plus, with advanced algorithms used by these streaming services, they can provide us with personalized content — content tailored specifically to our specific music likes and interests!
In fact, research show that this personalized content even increases user engagement — people who used Spotify between 2014 and 2017 experienced almost a 50% rise in user engagement due to taking advantage of personalized content.
That’s why content marketing today is more personalized than ever before — because it promotes deeper user engagement!
This can be seen everywhere from streaming service providers like Spotify providing custom music playlists tailored specifically to their listener’s individual tastes and preferences, all the way down to traditional companies using email newsletters with product recommendations.
We’re certainly listening to music differently today than we were 20 years ago, in part due saturation of personalised content marketing.
Creating Unique Experiences With Content Marketing: How Tesla Captures Customer Loyalty
Social media platforms know just how to keep us hooked.
A big part of their success is due to the fact that they curate content specially tailored to each individual users so that they will happily scroll through their feed for hours.
This is exactly what effective content marketing should strive for, too—to create an ongoing experience for customers by offering them relevant and contextual content.
Take Tesla, for example.
Not only does it offer potential customers the opportunity for a test drive, but it follows up with a personalized email detailing what type of car the customer drove and includes links related specifically to that model.
Even more impressively, it will even remember details from earlier conversations and queries!
Content marketing works when it creates an engaging experience like this, as evidenced by Tesla’s strong reputation for customer loyalty and satisfaction.
Make Your Content User-Friendly: Avoid Format Buckets And Group Content According To Relevant Topics
When content customers are searching for information, they want a smooth and effortless experience.
Nailing content marketing requires doing whatever you can to guide your users to the content they’re looking for in an uncomplicated way.
While it’s true that creating new and novel content is important, it’s not the only piece of the puzzle.
Each piece of content should be made to stand-alone in order for customers to quickly understand what your business entails without needing to deeper explore further.
Furthermore, do your best to make sure a customer doesn’t need to search through buckets of formats if they’re looking for something specific.
Format buckets– separate categories such as one section with videos, another one with podcasts—can make it harder for customers to find exactly what they’re after.
By allowing customers to access different types of content relevant to their current interest or mood right away will make them stay longer on your platform, thus increasing sales potentials.
Organizing this type of content according to general themes and topics–such as when you specialize in positive psychology and group related blog posts, videos and podcasts under that main category—is more likely to attract users who are interested in exploring more regarding what you have on offer.
Make Content Experience Better: Test Your Content As If You Were A Customer
When it comes to content marketing, the consumer experience is everything.
If you want to successfully market your content, then you must create an environment that is appealing and professional.
It should be easy to navigate and perfectly aligned with what your brand represents.
This means considering how your customer will interact with your content on their desktop computer or smartphone.
A paragraph in Google Docs may look completely different when it’s posted with illustration alongside it.
Performing a Google search for related content can give you a better understanding of what the initial experience looks like, so take on the perspective of a potential customer – from beginning to end.
Read through articles, note the design and layout, see if there are too many distractions that make it difficult figure out where to go and ask yourself if it was easy to find what you were looking for.
By doing this, you can start making changes that will improve the customer’s overall experience and ensure an enjoyable one each time they visit your website.
Maximize Your Content With An Organized Database
If you want to make sure that your content is getting put to its best use, it’s essential to keep it organized in one centralized place.
Robert Rose suggests using Microsoft Excel for starters; by creating columns for the title of the content, format type, themes, keywords and other important information, you can ensure that all your content is accounted for.
Once you’ve accumulated a large library of content though, it’s smart to switch over to more professional database platforms such as Uberflip.
Using a dedicated content-experience platform like this will give you an easy-to-manage overview of all your material and also allows you to control the user experience more precisely than with platforms like YouTube, Facebook or Twitter.
By guiding potential customers through a tailored journey on your own site or page, they’ll be exposed and engaged with captivating content tailor made for them.
How Tagging Can Help You Improve Your Content Marketing Strategies
When it comes to content marketing, organizing your content in a way that is intuitive and helpful to the customer’s journey is essential.
Blockbuster learned the hard way what happens when that isn’t done – they were soon wiped out by Netflix, who becoming hugely successful by making it much easier for their customers to find what they wanted.
Using tags is key to helping you organize your content in this way.
And you needn’t stop at simply classifying the theme or subject of the material, or associating it with a particular product.
Think also about tagging it with the name of the author, its format and which phase of the customer experience it relates to; from initial introduction to purchase and beyond.
Not only does tagging make for an enjoyable customer experience, but it also helps you keep track of where there might be gaps in your material.
This may mean finding that at certain stages of their journey customers aren’t getting the information they need from you – something useful tags will quickly reveal.
How To Seize Content Distribution Opportunities For Maximum Reach
For effective content marketing, it’s important to be sure that your target customers are able to find your content.
This means distributing it on a range of different channels and platforms.
That way, your potential customers can browse through a variety of sources when deciding what to buy.
The key is to establish an omnipresent presence on the web and make sure that your customers can recognize you in whatever context they’re browsing.
One way to keep your omniscience alive is by creating a good email newsletter that features links to all of your different channels (social media, podcasts, websites).
It’s also an opportunity to promote any special offers or discounts you may have going on.
Additionally, it pays off to constantly be on the lookout for more creative opportunities – such as Oreo’s famous tweet during the 2013 Superbowl blackout – in order to get extra attention for your content and maximize engagement with potential customers.
Wrap Up
The F#ck Content Marketing book is a great resource for companies looking to boost their content marketing strategy.
The main takeaway of this book is the need to centralize, organize and distribute your content in order to maximize its potential impact.
This ensures that you are engaging customers on any platform they are using, while providing them with a relevant experience every time they interact with your brand.
By following the tips laid out in the book, companies can create a powerful content marketing campaign that will not only get attention, but will also make it easy for customers to move through it.
This will give your business the edge it needs over competitors who have yet to optimize their own content strategies.
