Key Messages
Learn How To Advertise On Facebook To Accelerate Your Business Growth
Facebook is one of the most powerful marketing tools out there and if you know how to use it, you can get phenomenal and profitable results.
The Facebook Marketing Book summary gives you a great overview of what it takes to advertise on this platform – from setting up basic ads to more advanced tips that are not found anywhere else.
You will also gain valuable insight into why adding something random like an image of The Incredible Hulk can help promote your ad; how anyone can become their own graphic designer; and what the ultimate goal in Facebook marketing should be.
You’ll even learn which strategies will help you acquire new customers profitably via Facebook.
The information in this book’s summary is worth its weight in gold so don’t miss out – lend it a read and discover how to get the best possible results when advertising on Facebook!
Harness The Power Of Facebook Ads And Reach Millions Of Potential Customers Quickly And Cheaply
Facebook isn’t just a platform to share pictures of your latest vacation.
It is also an unparalleled opportunity for businesses of all sizes to advertise and promote their products and services.
For starters, over 1.2 billion monthly active users means that companies can potentially reach a huge audience in just one channel.
What makes Facebook even better is its unparalleled targeting capabilities, which allow you to narrow down the demographic who see your ads.
For example, a car dealership could target local males between the ages of 35 and 45 who earn more than $125,000 per year with an interest in high-performance cars.
This ensures that your ads are being served to potential customers.
The last reason why Facebook should be used by businesses is because it is incredibly cost-effective compared to other channels for promotion.
Generally speaking, Facebook offers low cost-per-click (CPC), usually under ten cents!
That’s cheap when you scale it up for the wide range of eyeballs your ads will get.
Some people might argue that they don’t click on those ads themselves, so therefore Facebook marketing must not work – but that’s changing your perspective from someone personally to how it serves their business & customers!
As evidenced by its success in making over $7 billion from advertising sales alone in 2013, Facebook ads bring results!
Companies need not look further than these eye-opening numbers as proof enough.
Know How To Get The Most Out Of Facebook Advertising With Power Editor
If you’re looking to get the most out of your Facebook advertising efforts, you’ll want to be sure to use the Power Editor tool when creating campaigns, ad sets and ads.
Power Editor is an incredibly powerful tool that allows far more comprehensive targeting and bulk changes than the regular Ad Manager, so it’s really important that you use it if you want to maximize results.
You can create campaigns by setting goals such as ‘click’, and then designating a daily budget for ad sets – this could be for example focusing on 45-55 year olds with a daily budget of $50, or 55-65 year olds with a daily budget of $30.
Each ad set should also contain at least one ad featuring text and imagery that corresponds in order to make it successful.
Overall then, if you’re looking to launch some effective Facebook campaigns then don’t forget to use Power Editor – otherwise, you may be missing out on a lot of potential success!
Make Your Ad Images Stand Out: Tips For Creating Powerful, Eye-Catching Images Without Expensive Graphic Designers
When it comes to marketing on Facebook, selecting and editing eye-catching images for your ads is absolutely crucial.
Fortunately, you don’t need a professional graphic designer to do this – you can easily do it yourself!
The most effective images tend to be surprising and/or full of emotion.
Photos of people experiencing powerful emotions often work very well.
Photos of smiling women, in particular, can be extremely effective as they make the viewer wonder why she’s smiling and if the product or service could make them equally happy.
Adding something out-of-the-ordinary to the image is another great tip for catching people’s eyes and getting them to stop scrolling past your ad.
For example, adding an unexpected image such as The Incredible Hulk into the background of your ad will certainly catch some attention.
Also consider adding a few words of text that elucidate your product directly onto the image itself – but make sure not to exceed Facebook’s 20 percent text limit on advertisements.
Finally, use simple online photo editing tools such as Pixlr.com – a much simpler version of Photoshop – when editing images so that they are tailored perfectly to your needs.
Craft Compelling Copy For Your Facebook Ads To Engage Users And Drive Conversions
Compelling ad copy is essential for attracting the attention of Facebook users.
One way to do that is by leading with a question that prompts the reader to stop and think about the problem at hand.
For instance, if your ad features a debt management service, you might ask “Are you drowning in an ocean of debt with no way out?”.
This type of emotionally charged language will entice readers into considering how they might solve their current dilemma.
Additionally, it’s important to offer a solution; a Unique Sales Propostion (USP).
This should provide value to the customer and help answer the question posed in the ad copy.
By addressing both sides of the problem – posing a situation and offering an available solution – you’re more likely to successfully engage potential customers.
Moreover, create urgency in order to grab user attention immediately and encourage them to click before its too late.
A limited-time offer or other exclusive deals can be great motivators for people who are on the fence about making purchases.
How To Identify The Best Ads Through Split Testing And Tracking Pixels
If you want to create the best ads for Facebook, then it’s important to track your ad performance and use split testing.
You can do this by utilizing tracking pixels that you can add to any page of your website.
This will allow Facebook to track users who visit your site, purchase a product or perform some other kind of action.
For example, if you want people to subscribe to your newsletter, you can set up a tracking pixel on the “Thank You” page they’ll see after they sign up.
This will give Facebook insight into which ads are proving successful in producing sign-ups.
Once you have tracking implemented, split testing is a great way to find out exactly what elements will facilitate successful ads.
Split testing allows you to compare two identical ads but with one varied element each–such as one with a green background and one with pink–and helps you determine which color is more attractive for users.
In addition, split tests help identify characteristic such as the correct length for ad copies and the exact wording that appeals most.
A plan of action should first be created before beginning split tests; if not, it’s easy to get side-tracked and too many variations can be confusing.
By following these steps however, optimally effective ads are all but guaranteed!
Unlock The Holy Grail Of Facebook Advertising Through Targeted Audience Creation
Targeting your ad sets is a key way to get the most out of Facebook advertising.
To really take advantage of the magic of Facebook’s targeting options, it’s important to first define who your ideal customers are.
Take notes on their defining characteristics such as age, interests, educational levels and more.
Once you have this description, target this group using Facebook’s audience targeting options such as age, interests and others.
For an even better result take advantage of custom audiences feature.
With tracking pixels set up in place on your website, you can serve targeted ads directly to these users who have already shown interest in your product or service simply by visiting your site.
Plus create lookalike audience whose attributes match with website visitors or paying customers so that ads are distributed to people with similar characteristics.
Facebook’s custom audiences store data creating a mechanism called the Holy Grail of Facebook Advertising: incredibly powerful and profitable but not well known by many marketers.
Use it for successful targeting for best results!
Wrap Up
The overall message of the Facebook Marketing Book is clear: using Facebook as an advertising platform can be incredibly powerful.
Not only can you create ads that are tailored to a specific target audience, but you can also reach people all over the world at no additional cost.
With this kind of exposure, the potential for success is exponential.
Moreover, with analytics such as A/B testing, you can measure how well your campaigns perform and make necessary adjustments.
Overall, if done correctly, you will see great results from your Facebook Ads, guaranteeing an overall positive ROI.
