Key Messages
Crafting A Winning Content Marketing Strategy: What It Takes To Create Compelling Messages
Are you looking for a way to attract customers without having to resort to the traditional form of marketing noise? Look no further than creating content that truly improves their lives.
Rohit Bhargava has described this as the ‘Reluctant Marketer‘ – one who focuses on genuinely helping their customers, rather than trying to sell them something.
This is what’s known as content marketing, and it can be an incredibly powerful tool when used properly.
In the Epic Content Marketing Book Summary, you’ll learn all about how to craft a compelling story that speaks directly to your audience and talks about how your product or service can truly help them solve their problems.
You’ll also get tips on how to be creative with your ideas while still keeping costs low; showing how explaining a good storycan be more vital than showcasing a great product.
Plus, an understanding of sharing others’ content is essential too – which will help make selling services easier.
Put simply, learning how to create content with the sole intent of helping people will benefit both parties in the long run – making it an excellent choice for any business looking for success online!
Content Marketing: An Affordable Strategy To Increase Consumer Trust And Demand
Content marketing is a powerful tool for businesses as it helps you get your message heard in the noisy digital world.
Traditional methods of advertising, such as billboards or television ads, often don’t have the same effect as customers are more interested in themselves than your product or service.
Using content marketing strategies can help you capture the attention of potential customers by giving them information they truly desire.
A great example of this is the agricultural specialist Deere & Company and their publication “The Furrow.” This magazine not only contains sales catalogs, but also provides useful information on the latest agricultural technology, how to use it effectively, and much more.
By offering advice that farmers can trust, Deere increases demand for its own products without expensive cost.
In another instance, OpenView venture capital firm established a blog in 2009 filled with insightful posts about topics such as marketing and finance which enticed 18,000 subscribers within three years.
Yet if OpenView had decided to use traditional marketing instead, their costs would have been significantly higher.
Content marketing ended up being an inexpensive way to become a key resource for entrepreneurs and increase customer trust at a low cost.
Understanding The Three Levels Of Content Marketing To Get The Results You Want
When it comes to content marketing, understanding the desired result for your company and taking a strategic approach are key.
You can break it down into three distinct levels of content marketing: 1) being content aware, 2) being a thought leader and 3) storytelling.
First, let’s examine the ground level of content marketing: being content aware.
Here you’re looking to boost awareness of your product while cutting through the noise of generic advertising.
An example of this strategy is Tenon Tours — an Irish tour operator who operates a blog that highlights local events and culture in order to draw potential customers.
By doing so, they increased their visitor numbers by 54%.
The second level is becoming an expert through being thought leader within your industry.
Here you provide value beyond the scope of what you offer in product or service such as OpenView, a venture capital firm that provides entrepreneurs with invaluable answers beyond what they’re services are selling.
Discover Your Content Niche For Successful Content Marketing
When it comes to content marketing, you must know who your audience is.
Once you have a good handle on that, the next steps become easier.
First ask yourself questions like: Who is my audience? What’s an average day like in this person’s life? How old are they? How much money do they make? And why might this person care about my product? Answering these questions will help you create an audience persona – for example, a 40-year-old man with two kids and a full-time job.
It’s also important to create content that addresses the issues with which your audience might be concerned.
Taking our hypothetical customer again, they might be interested in how to best invest their earnings for the future or create a trust fund for their children.
Creating content focused on their interests will draw them to your brand and help them see value in what you offer.
How To Build A Successful Content Marketing Team And Editorial Calendar
Creating great content for your business is essential, but it’s not always easy.
To get the most out of your content marketing efforts, you need to build a top-notch team and stay organized.
At the helm should be a Chief Content Officer responsible for making sure all content marketing initiatives are in line with the company’s overall marketing strategy.
They should understand target audiences, be able to quickly coordinate any damage control and have a background in journalism and/or an MBA.
Behind them should be a Managing Editor who will work with freelance writers to craft great stories tailored towards the content’s target audience.
They’ll also need to make sure that each piece of content is optimized to stand out among search engines.
Maximizing Your Content Promotion Strategy Through Social Media And Seo
If you want to get the most out of your content marketing strategy, it’s important to use effective strategies for promoting and sharing your content.
Social media is essential, so pick the platforms that fit your needs – going wide with Facebook or targeting specific audiences with niche content sites?
Once you’ve decided which services to use, you can follow the 4-1-1 approach (also known as Brandscaping) which involves four pieces of content from influencers for every one original piece and one sales piece.
It’s also a good idea to ensure your content is easily discoverable online by using search engine optimization (SEO) best practices like including target keywords in your text – aim for around one keyword per 150-200 words in length.
By utilizing effective sharing methods and SEO techniques, you’ll find that traffic increases dramatically on your content!
Evaluate The Success Of Your Content Marketing Strategy Using Four Metrics: Consumption, Sharing, Lead Generation And Sales
When it comes to gauging the effectiveness of a content marketing strategy, metrics are essential.
With help from Google Analytics and other programs like Mention.net and Salesforce.com, tracking consumption metrics is easy.
Get insights into how many people are seeing and engaging with your content by tracking sharing metrics such as likes, shares, tweets, pins, and forwards.
Also look at lead generation metrics such as form completions and subscription rates – if one particular e-book has a lower conversion rate than your overall rate then it’s time to revise the content!
And finally, sales metrics are simple to examine – just count up your money!
Using all of these tools will ensure that your content marketing is making its mark.
Take a deep dive into the four key metrics so you can use them to determine how successful your strategy is.
Then use this knowledge to fine tune where necessary; get those retweets rolling in or make sure you have an interesting topic for another e-book!
The more accurate these readings are, the better equipped you’ll be when taking on future campaigns – and that means more success for your business.
Wrap Up
The final summary of the Epic Content Marketing Book is that content marketing must be effectively crafted, strategically released, and tracked accurately in order to be successful.
This means more than just creating a lot of content, but rather creating the right type of content that resonates with your audience and has an effect on social conversations and sales.
It’s not all about just content marketing either; traditional advertising also has its place in getting customers from interest to purchase.
You need both to have an effective overall strategy when it comes to marketing.
