Key Messages
3 Steps To Becoming The Next Serial Entrepreneur: Vision, Self-Care And Utilising Technology
It’s not impossible to go from good ideas to a successful business in less time than you’d ever thought possible.
In Double Double, Cameron Herold outlines his strategies for transforming a simple junk-removal company into an empire.
These tips and tricks can help anyone to grow their company quickly and effectively.
By following Cameron’s advice, you’ll learn how to have a clear vision of your company, take care of yourself, communicate with your employees, and use today’s tech-savviness for financial savings–all of which will help you hit the jackpot faster than ever.
You’ll also gain insight on why visualization isn’t the best route when it comes to numbers, how to build a positively charged corporate culture that rivals giants like Google, and where on the journey your business stands now so you can plan ahead accordingly.
If you want tangible results fast, don’t hesitate in taking advantage of Cameron’s sound advice found within the pages of Double Double: who knows? You might be able to jump stages in no time!
Visualize Your Goals To Achieve Success In Business
If you want your company to reach ambitious goals, the first step is visualization.
You need to be able to see yourself achieving that goal in order to move forward and make it happen.
This principle is not only true when it comes to running; it also applies when running a business.
The author of ‘Double Double’ talks about how he was able to take his business from $2 million in annual revenue up to $106 million within six years by first visualizing the success he wanted for his venture.
Visualizing a clear and exciting picture of what his business could be allowed him to set realistic goals as well as push himself and stay motivated to get there.
This same principle can apply in any kind of goal — for example, if you find yourself wanting to score 20 baskets instead of 10 on the basketball court but have never been able to break the record, run the numbers through visualizing the game first.
By picturing yourself shooting and scoring each basket with precision rather than simply telling yourself that you need a certain number makes reaching that goal more achievable and less intimidating.
The same goes for setting growth goals in your company; before setting expectations too high, consider them by first visualizing them and building smaller steps leading up towards that end goal so that ultimately your company can grow without doing damage during the expansion process.
In order achieve success in your business, you’ve got visualize those goals first!
Reverse Engineering: Breaking Large Goals Into Attainable Targets To Make Your Vision A Reality
When it comes to making sure your company vision becomes a reality, reverse engineering is your best friend.
Reverse engineering is the process of breaking down a large goal into smaller achievable objectives.
It’s like someone renovating a house – the builder will know exactly what tasks are required to build it if they start out with what they want the end result to look like.
By reverse engineering, you can identify the necessary underlying goals that need to be achieved in order for your larger goal to come true.
To increase profit as an example, you could break this down into increasing customer base or determining whether there’s enough demand for your product.
Identifying these specific objectives makes it easier to develop an action plan aimed at achieving them.
Reverse engineering not only helps to make your vision achievable, but also opens up opportunities for co-creation and innovation as you narrow down on how you’re going to accomplish each goal one by one.
So start with what you want the end result to look like then work backward and make sure your company follows through!
Achieving Clear Communication In Business Requires Listening Twice As Much As Talking
Open communication is key to cutting through conflict in any company.
When leadership, employees and departments freely communicate top-down, bottom-up and between peers, everyone can stay on the same page and understand one another better.
One way to ensure multi-directional information flow is by introducing an open-door policy in which all members of the organization are encouraged to discuss issues with anyone else in the office.
With open communication, every individual has clear access to assistance when they face problems—and leaders gain insight into both successes and difficulties experienced by their team.
Moreover, open communication can enhance performance as it offers opportunities for employees to seek assistance as soon as challenges arise or catch onto good ideas circulated within the office—such as author’s ‘daily huddle’, enabling them to share news and key data with one another and contributing creative solutions from different departments.
Not only should we be striving for an atmosphere where everyone feels heard, but listening is also just as important!
To achieve effective communication, focus on listening more than you’re talking; you might discover all sorts of hidden meanings buried under mundane expressions.
Understanding some of these nuances could likely be a considerable help when looking for solutions to business struggles!
Get The Most Out Of Your Business: Leverage Technology And Outsource Tasks
Incorporating innovative technology in your business is one of the most effective ways to boost performance and efficiency.
To maximize the potential of this approach, leveraging laptops instead of desktop computers can leverage employee productivity as they are able to work from anywhere and at any time.
Additionally, providing training on this new technology may be necessary to help employees take full advantage of it.
Rather than trying to use advanced software resources for simpler tasks, keeping things simple is highly recommended since it takes less time to train employees on a basic software with minimal trial and errors.
If there is a need for more sophisticated services, outsourcing such projects can be an effective solution.
Companies like Things Done take care of hiring, training and managing executive assistant that you can assign tasks to and communicate with conveniently.
Other promising companies such as CrowdSpring and 99designs also provide great options for marketing work at low costs and with quick turnaround times.
How To Create An Unconventional And Positive Company Culture
Having a strong and positive company culture is essential for achieving long-term business growth.
In order to build this type of culture, you need to start by making sure that your office is a place where people want to go each day.
That means getting rid of traditional private offices and cubicles, and creating an open work environment that encourages collaboration, communication, and creativity.
We can look at the example of two major tech companies, Google and Microsoft.
Google has created a strong business culture through their slogan “Don’t be evil”, which has become synonymous with the company and its values.
They have also created unconventional meeting rooms in their offices all around the world – ski gondolas in Zurich; pub-like settings in Dublin – as well as an open workplace where everyone feels welcome and respected.
On the other hand, Microsoft is often seen as having a boring company culture with employees working independently in dark offices.
This speaks to the power of space in reflecting and creating an attractive business culture.
To make sure your employees remain committed during difficult times such as financial downturns or stressful periods, it’s also important to create an entrepreneurial mindset within your team: one where employees see themselves as co-founders who take pride and responsibility for their tasks.
Allowing them access to information about decision-making will help foster this sense of accountability within the team, helping them stay loyal even when times are tough for your business.
Ultimately, strong business growth requires a strong business culture – one that reflects your values; provides an inviting space for collaboration; motivates teams; fosters trust; encourages ownership from individual members; and ultimately keeps everyone happy without compromising on results or efficiency metrics.
Enjoy The Rollercoaster Ride Of Business: Learning To Appreciate The Ups And Downs
Entrepreneurship is not for the faint of heart – it’s more like a roller coaster, with highs and lows that can surprise you even when you know what to expect.
The key to making the most of this rollercoaster experience is in how you react to its different stages.
The first stage is the uninformed optimism at the beginning, where your adrenaline is pumping as you reach the top of the hill.
Without understanding all of the possibilities, there’s a tendency towards unrealistic expectations and an impulse to invest money and time into flashy gimmicks and costly consultants.
When experiencing this rush, take some time to learn before overspending – something that will help you prepare for what’s still to come on your entrepreneurial journey.
The next stage on this rollercoaster ride hits with a wave of fear, frustration and nervousness as things start going downhill.
But don’t get too discouraged – recognizing reality can be empowering because now you have all the knowledge and critical abilities needed for smarter planning, budgeting and decision-making (some self-care doesn’t hurt either).
Finally, staying focused when times seem slow requires an ongoing battle with procrastination – but it’s doable!
Learning how to beat procrastination is essential for any business owner, so approach it head-on by being aware of your tendencies and accepting that things won’t always be easy—but that there’s fun to be had if you approach them with enthusiasm (and maybe even some screaming!).
How To Improve Your Productivity And Beat Procrastination With A Focused Approach
A leader must have focus if he wants to be productive, and it’s time to leave the fantasy of multitasking behind.
Multitasking is just an illusion – it wastes time, dilutes effort, and generally puts business at risk.
Tom Peters believes that the ideal leader is a “monomaniac with a mission”.
By focusing on what matters most, this type of leader brings enthusiasm to his work and ultimately completes initiatives faster and better than before.
Stripping out distractions should be top priority.
Removing smaller tasks from your workflow ensures that you’re able to completely immerse yourself in longer projects without interruption.
Taking conference calls while checking emails means you not only miss aspects during both conversations but also open up the possibility for more work going forward due to mistakes!
Schedule blocks for responding to emails or set 30-minute windows for calls; this prevents any task from being rushed or overlooked.
Ultimately, productivity levels will increase as long as an enjoyable balance is maintained between work and relaxation times – so don’t forget this fundamental building block!
The Secret To Being A Successful Entrepreneur: Taking Care Of Your Mental Health And Making Time For Fun
It’s important to remember that in order to be an effective leader, you need to take care of yourself first and foremost.
Too often entrepreneurs get so wrapped up in their professional goals and forget to prioritize their personal life.
This can lead to burnout, which inhibits your ability to perform as a leader.
It’s also important for entrepreneurs to be honest about their mental health struggles.
Studies have shown that many entrepreneurs who are successful suffer from manic depression, even earning it the nickname “the CEO disease”.
In order for people in positions of power to openly address this issue, more CEOs need to be open about their own experiences with mental illness.
The key is finding balance between work and play.
Establishing a strict schedule where you divide your day into “work” and “fun” parts can help you not only recharge during breaks, but also stay motivated during work hours.
Taking time out of your day for yourself can go a long way towards improving both your performance as a leader and wellness overall!
Wrap Up
The overall key takeaway from Double Double is that growth comes from having a vision and the will to make it a reality, building an effective team with open communication, taking advantage of technology, and learning to handle the ups and downs of leading.
For those looking to take actionable advice away from this book, there is one key tip: good conflict management.
Staying impersonal and keeping a cool head helps to diffuse conflicts quickly and allow for productive problem-solving.
This means not taking things personally when your employees bring up issues, but instead considering what you could have done better and striving toward creative solutions together.
