Do Scale Book Summary By Les McKeown

*This post contains affiliate links, and we may earn an affiliate commission without it ever affecting the price you pay.

Do Scale is an essential book for anyone interested in scaling their business or organization.

It provides concise and practical advice to help you on your journey to success, with clear instructions on what it really means to scale, how to realistically evaluate if it’s the right move for you, and what challenges may arise throughout the process.

This guidebook will give you a better idea of the mindset and team that is necessary for successful scaling, helping you stay focused even in tough times.

If you’re looking for the most efficient way to make your organization larger without sacrificing quality or integrity, Do Scale is here for you.

Get ready for a more successful path towards creating a thriving company!

Do Scale Book

Book Name: Do Scale (A Road Map to Growing a Remarkable Company)

Author(s): Les McKeown

Rating: 4.3/5

Reading Time: 25 Minutes

Categories: Entrepreneurship

Author Bio

Les McKeown is an experienced entrepreneur, CEO, and best-selling author in the realm of business growth and success.

He has founded over 40 businesses by the time he was 35, and has since gained 20 years of expertise with his Predictable Success company - advising on accelerated business growth.

With such extensive experience in the subject, it's no surprise that some of his notable works include the Wall Street Journal and USA Today best-seller Predictable Success: Getting Your Organization On the Growth Track – and Keeping It There, The Synergist: How to Lead Your Team to Predictable Success, and Do Lead: Share Your Vision.

Inspire Others.

Achieve the Impossible.

A true veteran in his field, Les McKeown provides timeless advice on how you can achieve your dreams with his vast collection of books.

Learn What It Takes To Successfully Scale Your Business

Your Business

Successfully scaling an organization is the key to achieving skyrocketing profits and widespread reach.

But understanding exactly what it takes to scale your business effectively can be a daunting obstacle, so make sure you don’t blindly charge into scaling like a bull at a gate, only to find that you’ve trampled your chances of success.

Do Scale Book is here to unlock the secret recipe behind successful scaling.

The book dives deep into the fundamentals of scaling, teaching you everything from lessons on guitar-makers, tips on how to avoid relying solely on gut instinct, and ways in which you need to invest in specific machines.

By studying this book closely, you’ll have a better understanding of what it takes to successfully scale your organization and keep its market share climbing continuously.

So invest in Do Scale Book and rest assured that you’re taking all the right steps towards ensuring ultimate success for your business.

Scaling Requires A Clear Focus On Increasing Market Share

Scaling your business could result in exponential growth, and that’s something many entrepreneurs strive for.

But it isn’t for everyone, and it requires a clear focus on increasing market share.

Market share must be the #1 priority in order to successfully scale a company – all other goals from making great products to training staff must come second.

For example, Jim the luthier had a booming guitar-making business with plenty of demand for his high quality instruments – scaling seemed like the obvious next step.

But then he paused and realized that scaling would mean taking away from his true passion – making guitars.

So he decided to sell his business for a profit and keep artisan work as his primary focus.

Jim’s choice shows that scaling isn’t always the right decision – it often boils down to what you prioritize at this stage in your company’s life cycle.

However, if you’re confident that increasing market share is indeed your top priority, then scaling can significantly improve your company’s growth rate!

Your Attitude To Generating Profit Will Determine How You Should Grow

Understanding your attitudes to generating profit is essential when considering how to grow your business.

Flippers focus on gaining the maximum market share possible in the shortest period and will sacrifice everything; such as investing significantly in marketing, selling their product below cost price or even giving it away for free – all in order to generate immediate and rapid growth.

Scalers, by contrast, are more interested in creating long-term and sustainable growth aligning with sales of products or services.

As a leader scaling a commercial business, the aim would be for sustainable revenue rather than quick profits through flipping.

To help distinguish between the two strategies of scaling and flipping, consider this analogy: scalers are like property developers who carefully source land and build neighborhoods that can be rented or sold to generate profits, whereas flippers are similar to renovating dilapidated houses quickly with the intention of selling them off for immediate gains.

When choosing which strategy – scaling or flipping – makes sense for you and your business model, consider firstly what type of attitude towards generating profit you have.

Do you want to take a calculated risk over a longer term? Are you able to commit significant resources into developing your product? If not, then you might find yourself better suited as a flipper where a quick sale at any cost is more feasible than ultimately sustaining your growth over time.

Creating A Scale Vision To Help Your Organization Grow

Organization Grow

When it comes to scaling your organization, it’s vital to have a clear vision of what success looks like.

A specific and tailored scale vision will help you define your growth goals, determine how you want to increase your market share, and figure out how you want your organization to grow.

It all starts with setting benchmarks that will be used to measure success.

These might include profit margins, physical presence in the market, customer base numbers, or something completely different depending on the organization’s industry and goals.

Next is deciding which market segments you want to engage in.

This includes determining geographical areas as well as intellectual property boundaries within a certain industry sector.

You don’t necessarily need to set out with a goal of conquering the entire market at once, but being aware of its maximum potential for growth could be helpful in establishing achievable objectives.

Then it’s time to set realistic timelines for achieving those goals without constraining yourself with an overly strict schedule or deadline.

Finally, you can create your scale vision based on what you’ve defined and measured!

It’ll help guide your efforts as you work towards growing your company in a meaningful way.

To Succeed In Scaling Up, Entrepreneurs Must Retrain Their Instincts

When it comes to scaling your organization, relying on instinctive gut reactions isn’t enough.

It requires careful planning and a strong team that can make informed decisions – ones based on hard data and good advice.

To achieve success with scaling, leaders have to learn how to reset their instincts and adapt their approach.

To steal by the process of scaling, entrepreneurs must first accept they don’t know everything, be willing to listen other’s opinions when making decisions, delegate responsibility as much as possible, maintain accurate data for easy reference and follow outcomes of employee-generated decisions.

These six steps enable business owners to retain control of the situation while adjusting their natural tendencies in order to ensure optimal results.

Scaling an organization is no small undertaking and requires leaders to move away from intuitive management/being involved in every decision but if done correctly can yield massive returns for the business.

Put simply: you must rewire your instincts in order for your organization to scale successfully.

The Key To Scaling As An Entrepreneur: Be Aware Of Your Reactions And Find Ways To Manage Frustration

Leading your organization through the scaling process will require you to learn a different set of skills than when you were starting it.

While as a founder, it was important to be creative and follow your vision, scaling requires a more disciplined approach.

It’s often difficult for entrepreneurs, who are used to autonomy and freedom, to make this mental shift.

But if they want to be successful in their scaling venture, they must put aside their visionary qualities and focus on diligent commitment and consistency.

This isn’t always easy – some may find themselves frustrated with the mundane and repetitive tasks associated with scaling.

In order to keep the scales weighted in your favor, it’s important to monitor how tightly you’re gripping the reins.

Overworking yourself is detrimental for a leader during the scaling process – trust your team and delegate tasks where necessary.

Taking time away from work or delegating externally can also be helpful when you feel like you might explode with frustration.

Expectations should also be reassessed as an organization goes through scaling – it is not just about creating quickly but also putting in place systems that can remain steadfast over time.

High-Quality Team-Based Decision-Making: The Key To Smart Scaling Decisions


If you want your business to scale up and become a success, you need to make sure that the decisions you make are effective.

Simply trusting your gut and making decisions on the fly won’t be enough – you need a totally new way of deciding how to move your businesses forward.

High-Quality Team-Based Decision Making (HQTBDM) is the answer if you want to make decisions in a complex business environment.

It’s all based on four key elements – decisions made by teams, rather than individuals; separating decision-making from decision implementation; slowing down the decision-making process; and treating data as sacred.

For instance, instead of making a decision rapidly and then rolling it out alone, with HQTBDM teams should regularly meet in order to plan what needs to happen and evaluate outcomes.

Slowing down the decision process can also help – for example dedicating time to researching possible solutions before acting on instinct could avoid future issues during implementation.

Finally, it’s vitally important that decisions are guided by real data instead of assumptions – this is what will lead your organization forward in an increasingly competitive marketplace.

So if you want your business to succeed, remember: scaling requires a new approach to making decisions – High Quality Team-Based Decision Making.

Creating An Effective Org Chart For A Functional Decision-Making Machine

For effective, team-based decision-making, it’s essential to have a well-crafted org chart.

A functional org chart can allow decision making to happen without the need for micromanagement.

The best way to create a structure that works is to evaluate and understand what employees actually do on an everyday basis.

This might involve shadowing them while they work or having detailed conversations about their tasks.

Additionally, job specifications should be reviewed if necessary when you have the full picture of tasks and responsibilities.

Once this step is completed, it’s time to assess the chain of command.

A clear hierarchy should be set up, with each employee reporting to one specific manager as responsibility becomes more complex over time.

It’s also important to remember how data is shared throughout the business; identify your company’s sources of information and ensure that a system is in place for getting data quickly and reliably into people’s hands so they can make decisions accordingly.

Organizational charts are powerful resources that can help form efficient coordination between teams, streamline communication processes and provide strong foundations for successful decision-making within businesses.

If done correctly, this type of management strategy can prove invaluable in helping companies reach their goals!

How To Train Your Managers For Scaling Success

Scaling Success

In order for an organization to achieve successful scaling, it’s important for managers to prioritize the needs of the organization over those of their team.

This means that, while vertical management is still necessary to keep individuals and teams accountable, lateral management is what will enable true growth.

Lateral management requires managers to make decisions based not only on achieving the goals of their own department, but also on what will most benefit the entire organization.

To help equip your managers with this skill, you can begin by having them make a verbal pledge of commitment to putting the company needs first.

You can also reinforce this commitment with statements of understanding posted in common areas.

Then, identify internal customers: which departments rely on which teams and managers? By having your teams view both internal and external customers as equally important, they’ll be more likely to focus on tasks that are necessary for effective scaling instead of just meeting external demand.

Finally, be sure to promote open communication among all team members by encouraging objections and dissents at meetings to ensure that everyone feels heard in the process.

Taken together, these steps will help ensure your manager’s ability to prioritize organizational needs over their teams – enabling your organization’s successful scaling!

Wrap Up

So what have we learned from Do Scale? That scaling a business isn’t easy, especially when it comes to choosing between the organization’s goals and company values.

It will force you, as a leader, to reevaluate your leadership style, but if you create a clear vision and can rely on your management team then you can be successful in the process.

Ultimately, being able to maintain control of yourself (by creating an emotional “airlock”) is key in succeeding as a leader when scaling.

Don’t let yourself turn into the ‘Arsonist’, and instead stay focused on dedicating yourself to success.

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.