Do Design Book Summary By Alan Moore

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Do Design (2016) is a must-have handbook for designers and creatives alike who want to learn the fundamentals of great design and use it to create something remarkable.

It covers a wide range of topics - from product design to business, culture and life - and encompasses a well-rounded approach to design that looks beyond the physical aspects into how it affects lives.

The authors examine practical understandings of design with pointers on how one can aspire for greatness in their own work.

Ultimately, Do Design will help community members bridge the gap between humans and technology by adding more beauty into the world through thoughtful design choices.

Do Design Book

Book Name: Do Design (Why Beauty is Key to Everything)

Author(s): Alan Moore

Rating: 4.4/5

Reading Time: 24 Minutes

Categories: Creativity

Author Bio

Alan Moore is no ordinary designer or entrepreneur.

He holds impressive advisory positions in major companies such as Hewlett Packard, Microsoft and Coca Cola, proving his expertise in business, marketing and product design.

On top of all that, he's a published author, with four books under his belt all dedicated to the topics of creativity and nonlinear thinking.

That kind of dedication and passion is what drives Moore every single day - to make sense of the world around him and strive to live his life as beautifully as possible.

It's no wonder why Do Design is such a highly sought-after book; it truly encapsulates Alan Moore's unique insights into modern business and product design.

Unlock Your Creative Potential: How To Design And Redesign Everything From Life To Businesses

Creative Potential

The aim of Do Design Book is to help you become a more creative person and make beautiful creations.

Whether you’re already into the creative arts or just starting out, everyone has the potential to create something special.

It doesn’t matter if it’s painting, crafting, or simply turning your ideas into reality – the act of creation is deeply human.

The book features insightful sections that will aid you in understanding what makes design truly beautiful.

You get plenty of examples and helpful advice that’ll inspire you to create something extraordinary.

With this knowledge, even your life could benefit from an amazing redesign as well!

For designers who work with teams or run their own businesses, Do Design offers tips on how to plan for optimal results when setting up.

Plus, there are interesting facts about how a fringe religious group left its mark on modern design, how literature can help propel technological advancement forward, and what astronauts can teach us about effective business management!

So don’t be shy; pick up this book today and start creating beautiful things now!

Design Is Everywhere, And It Can Always Be Done Better: Redefining Beauty Through Design

Beautiful design has the power to bring people joy and make life better for everyone.

It can also empower us by meeting our needs effectively and allowing us to do more.

As creatives and designers, we must strive to create designs that are not only beautiful but functional as well.

Designs should be structured in a way that solve problems, increase productivity, and bring us pleasure.

When done properly, beautiful designs can have a real impact on the quality of life of those who use them.

A good example of this is a nicely crafted pair of socks – they protect our feet while making us feel comfortable at the same time.

On the other hand, if they’re poorly designed they won’t fit right or last very long.

So when it comes to beautifying our world, why settle for anything less than perfect?

As humans, we have the capability to create things that are both aesthetically pleasing and effective; let’s use that power to design objects that bring both joy and practicality into people’s lives!

The Value Of A Craft: Striving For Excellence And Producing Lasting Beauty

When a person creates something, beauty for the producer does not always mean creating something aesthetically pleasing.

It means creating authentically and dedicating yourself to your craft.

A master origami artist can take a piece of paper and reshape it into forms as intricate as a swan or an orchid, but an amateur trying to fold the same paper will likely end up with an airplane that can’t even fly.

The key to creating beautiful things is being passionate about one’s craft and having insight into oneself.

Morihei Ueshiba, a martial arts master who gave up his studies of combat activity in favor of peace, created Aikido—a practice emphasizing calmness and inner strength—by remaining true to himself.

The Shakers, an eighteenth-century Christian sect whose insistence on celibacy led to its demise, produced stunning pieces of design by carefully applying themselves to their crafts with dedication and focus even when other outlets were not available to them.

Despite being centuries apart in origin, both Morihei Ueshiba and the Shakers show us that it takes time, commitment, and practice; as well as a love for what you are doing in order produce truly meaningful work that others can appreciate.

Beauty for producers means creating authentically and dedicating yourself to your craft like a true craftsman – this is something we should all strive for today!

Beauty In Design: How To Create Products That People Love And Appreciate

Beauty In Design

When designing a product, beauty in design doesn’t simply mean making it aesthetically pleasing.

Instead, true beauty lies in how well a product functions and how well it helps people perform the tasks for which it was designed.

This means paying attention to the user experience and designing a product that has an intuitive feel and brings joy to those using it.

For example, good design should facilitate a strong workflow without disrupting our sense of comfort or productivity in any way.

It should be so seamless that people shouldn’t even have to think about what it looks like as they go about their work.

Additionally, when we design products that last longer than others, they create deeper bonds between users and their possessions – helping build relationships with objects just as with friends takes time.

In short, beauty for users comes from optimizing the creative process by designing products that are easy to use, do what they’re meant to do efficiently and bring joy when used.

That is how one can really create a successful enduring business.

Start With A Vision And Work Backwards: How Designers Create The Future

As designers, it’s not enough to just know how to build something – we must also be able to envision how it can work in the future.

We have to have a clear vision of what the result should be and figure out how to make that happen step by step.

This is particularly true when designing something that has never been created before.

To do this successfully, you need to think about potential applications for the product, visualize its potential effects on people’s lives, and ask questions about how it could change the world.

It might also be helpful to use language or seek inspiration from other sources such as fiction and science-fiction when articulating a design vision so that everyone else can understand and help bring it into reality.

For example, William Gibson envisioned cyberspace before technological advances made it available to us all.

Through his writing, he gave us words (such as cyberpunk) that allowed us to better articulate a collective understanding of virtual reality.

Ultimately, having an idea of where we’re taking our designs will help bring them alive in ways we hadn’t imagined before.

As Saint-Exupéry put it: if you want others to help build your ship/vision, you must first teach them how to yearn for its possibilities.

How To Tap Into Inspiration And Transform Our Lives

We all have times of creative energy and moments of inspiration, but the truth is that it’s not always easy to tap into these moments.

The key to doing so successfully is to have the right mindset in place.

One of the best ways to do this is by becoming more receptive to beauty.

Nature provides an incredible array of visuals that we can take in, but often, we glaze over it.

We should try to train our senses to open up and appreciate each moment as it comes.

Sebastião Salgado, a famous photographer, handles this technique well with his sprawling vistas, full of exquisite detail – every point has equal focus.

By allowing ourselves to tune in and appreciate what is going on around us, we can create space for inspiration.

Another tip from Do Design is “bracketing what we think we know’.

This means having an open mind and not limiting ourselves by assuming ‘it’s impossible’ before even trying something new.

Mary Wesley was 70 years old when she began her writing career – if she’d bought into society’s opinion that says only young people are capable, she would have never achieved the success she did later in life.

Gain Firsthand Insight From Other Businesses To Research Your Own Ideas


It’s okay to take inspiration from other designers and businesses that are doing things you like – it’s important to acknowledge a good idea when you come across one.

If there’s something you admire, take the time to ask yourself what they’re doing right and consider how you can replicate their success.

Creating an outline of their business model stage-by-stage and then comparing it to your own might help.

You can also deconstruct the models of multiple companies and put their best ideas together to create something unique.

Additionally, don’t forget to try their services out for yourself and take notes about that experience too!

Contacting the company itself is also a great way to learn more about them – many companies are open to visitors and will often be delighted someone is expressing interest in their operations.

The author did just this when he visited Yeo Valley Farms in England after calling them up, resulting in a full day lesson in large-scale organic farming.

On another occasion, he made contact with the designer Derek Birdsall whose work he was fascinated by, only for Derek himself to pull him into his mentorship program!

How Businesses Can Benefit From The Power Of Collaboration And Openness

Openness and collaboration make a powerful design model for a business.

By creating a culture of openness and collaboration in their workplace, companies can benefit from enhanced peer-to-peer learning and an increased flow of ideas.

This can lead to the creation of truly exceptional products that never could have been made alone.

Take Pixar as an example.

After the success of their debut animated film Toy Story, they realized that creating outstanding films would require an open and collaborative atmosphere in the workplace.

As such, they instituted the Braintrust which was dedicated to providing organizational transparency and discussing every aspect of film-making honestly.

Through this method, mediocre films were transformed into quality pieces of art, while an added bonus was the strengthened camaraderie among staff members.

This concept has now reached beyond just tech companies – other businesses are discovering how much they can benefit from adopting an open model too.

Open models allow users more freedom to analyze, modify and share software applications with people outside the company, offering greater capability for innovation at lower cost than ever before.

Ultimately, an open model provides businesses with capabilities that simply weren’t available within closed models so it is well worth considering if you’re looking for ways to improve your business design!

Appreciating The Overview Effect Can Help Create A Sustainable Business Model

Business Model

Understanding the larger picture of life and business is essential if you want to create something that lasts.

The overview effect, which many astronauts have experienced while looking down at the earth from space, is a great example of what it means to feel deeply connected with the entirety of reality as a unified whole.

Gabriel Branby, CEO of Gränsfors Bruk, coined the concept of ‘The Total’ to explain how shallow, profit-focused approaches to business can cause more harm than good in the long run.

He believes that when a company focuses on quality and beauty at its core values, it creates success not only for itself but also for others.

Everything is interconnected: business and employees, product quality and customer experience, ethics and environmental impact – all must be considered for a successful end result.

When we take a step back and look at life as an interconnected system then our design decisions are strengthened.

We can appreciate all parts being connected in one bigger picture rather than simply chasing short-term gains from one small piece in isolation.

Creating something that impacts people’s lives in positive ways requires us to develop our own version of ‘The Total’, understanding the big picture so we may design our lives (and businesses) better than ever before.

Wrap Up

Do Design Book presents a comprehensive and thought-provoking look at the world of design.

The book argues that beauty should be the guiding philosophy for all creative work, and offers detailed advice on how to bring beauty into user experience and product design.

It then encourages readers to approach their creative process with techniques that can help them understand their own vision and be open to inspiration, as well as provides insights into how businesses can promote openness and collaboration in the workplace.

One key conclusion from Do Design is that it is essential for designers to carry an ideas notebook with them at all times so they are always ready to make use of any sudden creative bursts.

This way, designers will not miss any opportunity to capture inspiration when it comes along – after all, ideas come and go quickly!

Ultimately, Do Design serves as a unique insight into the modern world of design and offers actionable advice on how creatives can build meaningful products with beauty at its core.

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

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