Key Messages
Crafting Your Content Marketing Strategy: How To Create Juicy Content That Sells
If you’re looking for ways to revolutionize your marketing, look no further than crafting top-notch content.
The Content Marketing Revolution book lays out a comprehensive strategy on how to do that, from where to focus, who to address, and how to start.
It will also teach you about the four stages customers typically go through and how validate each one.
Furthermore, it will give you valuable insight into SMART marketing objectives and why spending money isn’t enough to ensure success.
Content Marketing Revolution takes a detailed approach in teaching you what makes great content tick, so that your brand can engage more customers and make even more sales – without just telling them to buy something.
Investing in this book is sure to be an excellent way for businesses of any size to get ahead of the competition by writing truly engaging copy that speaks directly to their target audiences.
How To Get Started With Content Marketing: Do Your Homework And Create An Inventory
If you want to integrate content marketing into your company’s existing plans, the most important thing to consider is understanding who your target group and competitors are.
That way, you’ll know what kind of content will resonate with them the best.
To investigate your target group, look into trending topics and whatever experts or commentators feature in your industry.
Utilizing social media tools like Hootsuite can make this research easier, as does Google Trends which enables you to keep track of rapidly shifting trends among your prospective customers with excellent precision.
You should also take a moment to investigate what kind of content is already available within your company.
It could be something as small as an internal report that hasn’t been published yet – taking the proper time to create an inventory of all the content within your business and recognizing its potential is key here.
Remember – if it’s poorly written, irrelevant or outdated, then it isn’t fit for representing your brand anymore!
Creating Smart Objectives And Content Calendars For Your Wine Brand Marketing Plan
Before you embark on a content marketing journey, it is important to first identify your big aims.
These should be the overarching goals of your whole strategy, such as increasing brand awareness or lifting your brand’s reputation.
Once you have determined these goals, it is time to start breaking them down into smaller objectives that fit the SMART principle: specific, measurable, agreed, realistic and timed.
For example, publishing a weekly newsletter would help reach your goal of raising brand awareness.
To properly plan out the timing of each objective and ensure that everything goes according to plan, it is wise to use a content calendar.
This will outline exactly when something should be written and edited before finally being released and measured.
Content calendars are incredibly useful in organizing the release of content efficiently and effectively.
You can keep things simple with an Excel spreadsheet or get more advanced by using an online tool like Gather Content.
Use Buyer Personas To Enhance Your Content Marketing Strategies
When it comes to content marketing, one of the best tools you have at your disposal are buyer personas.
Buyer personas are fictional characters with key demographic information such as gender, age range and location that help you understand what makes your customers tick.
By getting inside the customer’s head with buyer personas you can create more targeted and effective content for your company.
To get started on creating a profile of your customer, simply outline their key areas of insight.
This could include success factors like the benefits that come from using your product or service, and decision criteria which would be the features in specific products that make or break a buying decision.
The more you flesh out your buyer persona profiles, the better off you will be in crafting unique and effective content marketing strategies tailored to each group of customers.
For example, let’s say a wine manufacturer knows her best-selling product is a pink-bottled sparkling wine priced at around ten dollars — a great gift!
A success factor here is its presentation along with its affordable price being key decision criteria for making the purchase.
With this knowledge, they can then create a buyer persona – Rosa – who may fit this target customer perfectly; she’s 45 years old mother of two looking for something special for her friend Violet.
From there, more research can be done to discover further motivations and traits within other groups similar to Rosa in order to craft eye-catching campaigns aimed directly at them.
Using Content Marketing To Guide Customers Through The 4 Stages Of Buying
When it comes to content marketing, tailoring your message to each stage of the buying process is key for driving conversions.
Tailor-made content enables customers to narrow down their choices, understand technical details, and make a purchase confidently.
This four-stage process begins with awareness and discovery.
During this stage, potential customers recognize they need something and start researching what brands offer what they’re looking for.
Effective content during this stage involves offering helpful information, such as blog posts or reviews on a product that slowly increase brand awareness without being too overt.
Then comes consideration, when potential customers identify their needs, compare options and begin narrowing down which products work best for them.
Content during this stage should focus on convincing the customer why your product or service is the right choice – think video testimonials or customer reviews.
How To Give Your Content The Professional Presentation It Deserves
When it comes to content marketing, maintaining a consistent style and quality is key.
Your goal should be to make sure that your brand appears credible and professional in whatever presentation you put out.
Having a style guide with basic rules such as logos, typefaces, color schemes, wording and tone can help ensure that your content looks cohesive both online and offline.
At the same time, you want to remember how you want to address your audience.
A formal tone might suit some brands well while others may prefer a more casual feel – just make sure you pick one and stick with it!
You don’t want your message to be inconsistent or confusing.
Lastly, make sure that you invest time and money into high-quality content production.
The last thing anyone wants is pixelated photos or spelling mistakes – these can quickly make your brand look careless or unprofessional.
Before publishing any of your content pieces, proofread them thoroughly and have other people review it as well – this can help catch any mistakes that may see in the final product!
Find Your Niches, Not Everywhere: How To Make Content Marketing Work On Any Budget
If you want your content to be successful, you need to make sure that it is tailored to what your customers want and need.
Start by asking yourself “what is my competitor not doing?” These gaps left by other companies are the perfect niches for you – points of attack to which you can direct your content.
You should also focus on producing content in areas that overlap with your professional expertise, these being known as your sweet spots.
That way, if you know anything about wine, write content about wine storage and not whiskey or gin!
Finally, don’t assume that having a bigger budget automatically guarantees better results.
You might choose to hire a web designer, graphic designer or copywriter permanently or alternatively use freelance projects to get specialist expertise – both methods come with their own set of advantages and disadvantages.
Wrap Up
The Content Marketing Revolution is all about giving your company a competitive edge in the market, without huge budgets and an audience that stretches beyond local customers.
The focus should be tailored content that meets the needs of customers you want to attract, high quality consistency, and discovering niche opportunities to position your brand as a trusted resource.
For a final summary, remember the value of measuring your efforts.
Looking at data collected from different metrics will ensure success for any strategies developed for content marketing.
Google Analytics is great for gathering information on website visits and user engagement time, while Radian6, Social Mention and Netvibes can help assess the surrounding environment belonging to your brand – giving valuable insight into how customers perceive it.
Knowing how well these initiatives are working can give vital direction on where to look next.
