Key Messages
How To Create An Audience Without A Unique Product: From Andy Schneider To Matthew Patrick
If you’re an entrepreneur looking to find success in the business world, then you need to become an expert content creator.
With Content Inc., you’ll learn how to tap into your customer’s deepest wants and needs so that you can offer top-notch content and monetize it from the start.
You’ll discover techniques taught by entrepreneurs like Andy Schneider and Matthew Patrick on how they turned their individual interests into profitable entrepreneurial successes.
Whether it be topics ranging from backyard poultry to skilled acting and mathematics, the strategies will help you create informative, compelling content that users will love.
Content Inc.
offers up a solid blueprint for entrepreneurs hoping to build a successful brand through creative and lucrative content creation.
So what are you waiting for? Get started today and become an expert content creator!
Stop Advertising And Start Creating Content To Stand Out In A Crowded Market
Content marketing has quickly become the most effective way to attract an audience.
The Content Council, a global non-profit organization dedicated to content marketing, reports that 61 percent of people are more likely to buy from a company if they have provided content which is specifically tailored to them.
This is backed up by research from Content+ which shows that 70 percent of consumers would prefer engaging with articles or content over traditional advertising.
This shift from traditional advertising to creative content gives small businesses and startups huge advantages over larger organizations who may have had access to large-scale advertising campaigns in the past.
No matter what size business you are running, you can now access technology and platforms needed to create content which speaks directly to your target market.
Content also offers great insight into what potential customers want.
Observing how people interact with and share your content will give you a distinct edge over competitors as it allows you to really understand what people are looking for – meaning you can focus on making sure such elements feature in your product when it goes public.
How To Find Your Sweet Spot And Create Relevant Content
As Content Inc.
explains, once you’ve identified your sweet spot, the combination of something you are passionate about and something you are skilled or knowledgeable in, it’s important to look for the right audience.
This makes connecting with potential customers easier, it allows you to create relevant content more quickly and it helps you focus on one specific market instead of trying to reach out to everyone at once.
Andy Schneider is a prime example of this concept in action.
By combining his knowledge about raising chickens with his passion for teaching new skills, he was able to easily target an audience: homeowners with an interest in raising their own chickens.
It wasn’t long before he had a radio show, magazine and book all devoted to backyard poultry.
People even started calling him “the chicken whisperer” due to his success!
In summary, Content Inc.
highlights the importance of discovering your unique sweet spot and using that as a launching pad into targeting the appropriate audience.
Once you can define who you want to serve and how, then it’s much easier to start creating content that resonates with those people and starts generating leads for your business!
Creating A Content Tilt: Focusing Your Niche And Crafting An Expert Status Through Your Mission Statement
In order to stand out, you need content that is both unique and focused.
According to Content Inc, this begins by figuring out your business niche and creating a content tilt – the twist you put on familiar topics that make your content original and memorable.
Once created, these pieces of content should be designed to create recognizable expertise in the field.
For example, Darren Rowse opted for an online survey to gauge what his target audience wanted from him.
Armed with this information he started providing easily digestible tips as part of his Digital Photography School which made him an in-demand resource for digital photography enthusiasts.
Moreover, he also wrote down a mission statement stressing what people can expect from his website.
This allows potential customers to understand exactly where you stand and how you can serve them better than any other business providing the same service or product.
Find The Right Platform And Content Calendar To Reach Your Audience And Track Your Goals
Finding the right platform for your target audience is key if you want to attract customers like bees to pollen.
Matthew Patrick understood this, and found success when he found the right platform for his audience in YouTube.
But, it’s not enough to just find the right platform – you need to build and maintain an audience by staying organized with a content calendar.
This will help ensure you deliver creative content over time that will hold your loyal followers’ attention.
And, it allows you keep track of goals such as positive feedback or increased sales that result from your content.
By using the right platform and a content calendar, Patrick was able to prove that he could find and hold on an audience of young gaming fanatics – and you can do the same!
How To Increase Your Email Subscribers, Build Loyalty And Leverage Influencers
If you want to increase your audience, then Email, search engine optimization (SEO) and influencers are all important tools that you can use.
With emails, you have total control over the content sent to an audience, who are the most important people.
You can send out daily or weekly newsletters to highlight original content or bring attention to industry trends.
For SEO purposes, tag your content with useful keywords such as “home-office decoration” and “useful tips” and format it in a way that promotes what it’s about.
Linking to other relevant webpages will get picked up by search engines and grow your profile in the long run.
Finally, connect with influencers like bloggers or media sites whose audiences cover similar topics – they can help you gain more email subscribers through their posts about your website or its links!
How To Diversify Your Content And Position Yourself As An Industry Leader
Diversification is a key to success when it comes to content marketing.
If your goal is to be seen as an industry leader, then you need to offer more than just one blog or YouTube channel.
To diversify, you can start by adding different channels – but make sure that your first channel has secured a loyal audience before doing so.
Successful entrepreneurs often offer their content digitally, in print and in person; for example, writing books and giving public speaking engagements.
You can also diversify even further by creating a podcast or adding pages on your website; Digital Photography School did this with their “Snappin Deals” page which highlighted sales on photography equipment.
Finally, you have the option of buying a content asset – these are existing platforms with already existing audiences which you would absorb into your own brand.
An example of this is Adorama who purchased the magazine JPG and gained 300,000 subscribers at once!
Exploring Different Ways To Generate Income In Your Business Right From The Start
If you’ve got a great content-based business, there are plenty of ways to make money right out of the gate.
You don’t need to be patient while researching what your target audience wants and needs.
From day one, you can start experimenting with different income-generating strategies and find out which ones work best for you.
Matthew Patrick, for instance, successfully made money by utilizing ads on his YouTube channel.
Meanwhile, Rowse hit the ground running in terms of monetizing his project, the Digital Photography School: he used an affiliate marketing model that rewarded him for directing customers to other websites through their links.
The key is not to limit yourself to just one or two sources of monetary gain; instead, look for as many unique opportunities as you can.
Advertisers and new outlets might be willing to pay for your content; magazine subscriptions or podcast fees could also help generate more revenue.
You can also explore crowdfunding sites (Kickstarter), host webinars, or feature as a guest speaker in someone else’s podcast – the possibilities are endless!
Don’t forget to listen your fan base too – sometimes great ideas come from customer feedback or from somebody who just heard what were saying at an event.
In conclusion: with any luck and some careful planning, you should have no problem finding interesting ways to monetize your content right away!
Wrap Up
In Content Inc.’s final summary, it is clear that with the right tools and strategy, there is a big payoff to be had when it comes to content management.
The main message of this book is that if you are willing to put in the effort and dedication to create valuable content, you can gain a loyal following of devoted followers.
And one way to get on your way is by using Google Trends.
This tool lets you examine search trends and volume for particular key words–giving you great insight into what people are searching for and potentially providing fodder for content ideas.
With this helpful tool, you will be able to identify popular searches, understand which topics your product could tie into, and gain more insight towards finding success in the world of content marketing!
