Key Messages
How To Use Social Networks And Webinars To Grow Your Business And Become An Expert
LinkedIn and webinars are powerful tools for businesses looking to increase their customer base.
With LinkedIn, you can build relationships and network with business contacts all over the world – it’s more effective than just sharing pictures of your meals!
And with webinars, you can reach thousands of people in the blink of an eye.
You won’t even have to leave the comfort of your own home!
With these two methods working together, you’ll be able to win more customers on a global scale.
You’ll learn why repeating the same statement isn’t as silly as it sounds, why everyone hates “bagmen” and much more.
All of this knowledge could help your business to expand into new markets and gain more customers than ever before.
So if you’re looking for ways to boost customer acquisition, don’t forget to consider using LinkedIn and webinars effectively!
Why Cold Calling Doesn’t Work: How Your Instincts Are Working Against You And What You Can Do About It
It’s no surprise that cold calling is usually an ineffective way of selling products.
We instinctively don’t trust strangers and are more attracted to familiar things.
It’s a process known as priming, where we become more likely to believe something the more it is seen.
That’s why commercials tend to be so effective – repeated exposure causes us to view them in a positive light.
Cold calling simply disrupts our usual activity and attempts to grab our attention, which is intrusive and annoying.
So if you’re a salesperson who wants customers to purchase what you’re selling, the key is to make them feel like part of their tribe by providing an authentic connection with them.
That way, they won’t see you as just another cold caller but instead will have trust in you – and then they’ll surely buy from you!
How Bob Sanders Used Linkedin To Generate Business Contacts
LinkedIn is the ultimate business networking website – it provides a platform for professionals to connect with each other, and helps them create meaningful relationships and partnerships for maximum success.
Bob Sanders is a great example of someone who used LinkedIn not only to grow his own career but also to help others.
He created a profile page that showcased his skills, interests, and professional network, as well as a page devoted to his construction consultancy where he could share product information or post vacancies should he ever need to hire new employees.
Through leveraging the power of LinkedIn groups, Bob was able to post content, instigate discussions, and take part in conversations related to housing & construction in Indianapolis.
As a result of his involvement on LinkedIn, he was able to build more meaningful connections within the industry.
By utilizing LinkedIn’s powerful B2B marketing tool strategically (i.e.
by joining relevant groups and building relationships with its members), Bob has been able to promote himself and his business with thousands getting exposed to him in return!
Certainly something that we can all aspire towards when trying to use this amazing social media platform!
How To Grow Your Linkedin Network Effectively Through Creating A Group And Reaching Out To Prospects
Getting the right people to join your LinkedIn group is of paramount importance, and there are a few measures you can take to ensure this happens.
Firstly, it’s important to know and target those who are relevant to your company, including their size, location, industry and job titles.
With this information in hand, you can refine your search on LinkedIn and narrow down the potential members to the best targets for your business.
Once you’ve done that, it’s time to send out connection requests – similar to friend requests on Facebook – and then follow up with casual conversation.
Addressing everybody by name and paying compliments or being useful by offering them new information will put you ahead of the competition.
Keep these steps in mind when setting up a group for your business; doing so will help ensure that the right people join your LinkedIn group.
Leverage Your Linkedin Group To Position Yourself As An Industry Leader And Turn Contacts Into Clients
If you want to make good use of your LinkedIn group and position yourself ahead of the pack in your industry, it’s important to do it right.
One key component is ensuring that your group is large, exclusive, and full of relevant content.
To start, make sure your group is exclusive: as owner you can decide who gets invited to join; focus on key decision-makers and C level members.
When sending out invitations, aim for about a couple thousand people; you can start with those from messaging campaigns, those from similar groups and recruit others from other social media channels.
Next up is content: the key is to find the most relevant topics for audiences’ business including industry trends, data, regulations and even news from related industries.
Easier said than done? No!
By using feed aggregators such as Feedly.com, you can curate all noteworthy news from select sites – making things effortless!
Leveraging Webinars For Business Development: Maximizing The Benefits Of Public Speaking
Webinars can be extremely beneficial for your business.
Not only do they provide a cost-effective method to reach potential customers, but they also present opportunities to strengthen your professional connections if their content is relevant to the needs and interests of your prospects.
By creating effective webinars full of knowledge and valuable information, you benefit in several ways.
The power of public speaking combined with online scalability enables you to deliver an informative and engaging presentation from anywhere with attendees from everywhere.
Catering your webinar content to the specifications of your prospects will help to establish trust and credibility, plus also show you’re well-versed in understanding their needs.
Including a product pitch or small company presentation at the end where appropriate will expand the value of each webinar even further and give participants something extra that pushes them closer towards committing to what you offer.
Of course it’s important not to waste people’s time by oversharing useless details, so pick carefully what information you choose to include in order to make the best impression possible on each individual audience member.
How To Ensure Your Webinar Is A Roaring Success
For those looking to draw a larger crowd for their webinar, there are some easy steps to take in order to ensure that prospects attend.
Choosing the right time and day is essential when it comes to optimizing attendance.
Tuesday, Wednesday, or Thursday are generally preferable as they allow more people to attend if your audience spans multiple time-zones.
If you’d like most US participants, between 10 a.m.
and 11 a.m Pacific Time is optimal.
Creating an attractive title and enticing starting page will help grab people’s attention and make them want to attend your webinar more readily.
A catchy headline will draw more eyes and demonstrate how useful your webinar will be for potential attendees.
It’s important that the headline be relevant yet intriguing while also demonstrating the benefit of attending your webinar from the start.
Turn Your Webinar Into A Profitable Follow-Up – Make Phone Calls To Get Active & Tailor The Approach To Participants’ Level Of Willingness
As your webinar comes to a close, make sure that you take advantage of the great opportunity it presents.
When you’re done with your slides and other presentation material, you need to ensure that it leads to sales.
The first step is to include your contact information in the final slide and then suggest scheduling a complimentary consultation.
This gives you a passive foot in the door by providing people with an easy way to get in touch with you.
A more active option for ensuring success is to make feedback phone calls afterwards.
First ask for some feedback from your participants but then transition into asking questions about how they have been able to incorporate some of the concepts discussed during the webinar.
Doing this helps open up a sales conversation and can lead to sustainable relationships or collaborations in the future.
The Secret To Successful Sales Calls: Make A Connection And Listen Hard
There is an ideal recipe for a successful sales call.
When you’re on one of these calls, the primary goal should be to build some sort of connection with the person on the other end.
It’s essential that they develop trust in you and view you as familiar – don’t jump right into talking about your product or service.
Instead, start out with small talk and ask questions like “Where are you located?” This will help foster rapport between the two of you before introducing what it is that your company has to offer.
For networking calls, this technique is especially important.
Ask them about their own business or product, show interest in who they are and discover mutual connections.
Make sure to take up to ten minutes so both parties can speak before asking questions to lookup for any hint of the business’ issues or needs.
Be careful not to make them feel interrogated though – keep it conversational .
After listening for a little while, try something like: “Mike, after hearing what you’ve said today I think my company could be able to help yours with similar issues or problems like X – would you like me to tell more about it?”.
With this strategy, chances are high that the call will end up being profitable!
Wrap Up
In conclusion, Connect by John White is a book that provides valuable guidance to business professionals on how to use LinkedIn as an effective tool for networking.
Through leveraging their connections, one can drive sales leads and successfully close deals with target customers.
At the core of this strategy is building rapport in advance of webinars.
This means sending friendly emails, providing free products, or engaging in text messaging conversation in order to make attendees more inclined to view you favorably before the actual event occurs.
By following this advice, one can increase the chances of success and convert viewers into paying customers.
