Key Messages
Learn The Psychology Behind Highly Successful Ads: 3 Tricks To Writing An Irresistible Headline And Conquering Your Clients’ Fear
Cashvertising is all about understanding what drives people to buy, and learning the psychology behind creating effective, powerful ads that make a lasting impression.
You don’t need to be a creative genius or have exceptional writing skills-there are certain tricks anyone can learn in order to create compelling ads that grab attention and drive customers.
In the book you can learn why fear is an effective tool for copywriters; why long copy won’t scare away your clients; and how to craft a headline with maximum effect.
You’ll also find out how to use these strategies to sell any product – even something as unusual as a mouse smoothie!
With Cashvertising you can learn how to write exceptional ad campaigns that will work no matter who your target audience is – whether they be rockstars, octogenarians, or yes, even the Pope!
Understanding The Life-Force 8: How To Tap Into Human Desires To Sell Your Products
Advertising can make or break a product.
But how do you get people to buy something that may be strange, novel, and often hard to explain? The answer lies in understanding the core desires of your customers.
According to Cashvertising, the secret is setting off the right triggers by appealing to their Life-Force 8 (LF8).
This is a set of eight key desires that are wired into us which made us survive in the past, and are still very much alive in our today’s conscious.
These eight desires include staying alive; enjoying food and beverages; feeling safe and free from pain; seeking sexual companionship; desiring comfortable living conditions; protecting loved ones; striving for approval of those around us as well as excelling at what we do.
By understanding these core desires and finding clever ways to appeal them through advertisement, marketers will be able to drive more sales than all other consumer wants combined.
So if you’re selling something unusual like a cucumber & mouse smoothie for cats, the key is to remind people of the benefits it brings – such as protection against going blind due to its high taurine content – instead of focusing on what it is made of.
The power of advertising lies in appealing your customers’ core desires – with this knowledge, you’ll be sure to get more eyeballs on your product!
The Recipe For Successful Fear-Inducing Ads: Scare People, Offer A Solution, Demonstrate Its Effectiveness, And Make It Accessible
Creating ads that employ the fear factor doesn’t have to be hard.
In fact, Cashvertising, a book written by advertising expert Drew Eric Whitman, breaks it down into a very simple four-ingredient recipe.
First, you need to crank up the fear factor while avoiding hysteria.
You want to evoke enough fear that people will feel like they must act quickly and decisively, but not so much that they become paralyzed and inactive.
Second, provide a specific solution for combatting the threat.
For example, if your ad is about mite infestations in mattresses, you could suggest buy Bloxem® anti-mite mattress covers and pillowcases with special pores which prevent mites from entering mattresses – thus offering a concrete solution for solving this problem.
Marketers Can Use Our Desire For Appreciation To Sell Us An Improved Image
People love to buy things that make them feel good about themselves and project a positive image onto those around them.
Marketers can take advantage of this instinct and create ads that appeal to peoples’ egos in order to convince them to spend their hard-earned money on a product or service.
As outlined in the Cashvertising book, it’s important for marketers to think about what characteristics buyers want and how they can use those traits to promote their product or service.
For example, people may be looking for an exclusive brand of sports car or a stylish running shoe that symbolizes athleticism – these are all qualities which can easily be promoted in an advertisement.
When creating an ad, marketers need to focus on what qualities they’re trying to highlight and show why the customer will benefit from buying them.
Showing images of people using the product or service while demonstrating the desired trait is one way to draw attention to it – such as showing muscular runners with running shoes as they outrun their competitors at the finish line.
How To Use Authority And Trustworthiness To Convince People Your Products Are Superior
Authority boosts your ad’s credibility, making potential customers more likely to trust and purchase your products.
To create this authority, you can transfer it from other people or institutions that are viewed as trustworthy.
For example, if the police have given your product or service their stamp of approval, customers won’t need to think twice about its effectiveness because of the credibility behind it.
Similarly, celebrity testimonials can be extremely beneficial for boosting a product’s overall credibility and believability.
Take Proactiv for example – simply by getting Jessica Simpson to give a positive review (and with perfect-looking skin), young girls are more likely to trust in the product’s effects and purchase it.
Lastly, even if you don’t get an actual endorsement, you can still give yourself a boost in credibility through symbols, images or ideas associated with authority figures – like scientific experts donning lab coats!
This use of familiar symbols and images has been employed extensively over the years, and even backed up by scientifically proven research from the Institute for Propaganda Analysis.
How Our Psychology Determines The Kind Of Ads We Respond To
Different kinds of products require different strategies when it comes to advertising.
According to the Elaboration Likelihood Model, major purchases that have a significant impact on our lives need to be looked at with more thought and data-driven decision making.
In ads aimed towards these kinds of purchases, it’s essential to provide facts and statistics as well as logical reasoning for customers to consider.
On the other hand, when it comes to buying items with lower relevance such as food or snacks, decisions are made quickly and intuitively by looking for images and cues that spark emotions – colors, smells, etc.
Ads targeting these types of purchases should focus more on using visually appealing images or celebrity endorsements in order to influence the customer into trying out the product.
However, careful consideration must still be taken into providing quality information about the product for customers who need facts before making their purchase decision.
Write Attention-Grabbing Headlines To Entice People Into Reading Your Ads
Creating the perfect headline for your ad can be a daunting task, but it doesn’t have to be difficult.
Using Cashvertising’s guide, you can create an attention-grabbing headline in just three simple steps.
The first step is to make sure that the biggest benefits of your product are included in the headline.
Remember, people care about what your product can do for them, and nothing is more convincing than a benefit-driven headline.
Be sure to include only those benefits which are relevant to the desired audience.
The second step is to ensure that you’re targeting the right people with your ad.
After all, even if you have the best product in the world, it won’t sell without reaching its intended audience first.
Craft your message accordingly so that people who would actually be interested in buying your offering realize they need it!
How Using Photos Of People And Animals In Ads Can Increase Their Impact
When it comes to creating effective ads, images can make or break the ad.
If you look at any magazine out there, chances are you will see pictures of people’s faces in those ads.
That’s because these images can add a personal touch to your business and make your company seem more relatable; not just some faceless abstraction that people don’t really care about.
Additionally, portraying your key message in a portrait – such as through quotation marks or a speech balloon – is also an effective way to draw attention and keep readers’ eyes on your ad for longer.
For maximum impact, try making the person in the photo look directly at the reader with a smile on their face.
Smiles convey good feelings which will help create an association between your advertising messages and pleasant emotions.
When deciding what kind of images to use, you want to target the types that people would generally prefer looking at – according to research conducted by the Gallup Research Bureau, those are children and babies, mothers and babies, groups of adults or animals.
Why Should Care About Color And Use It Wisely Indesigning Ads?
When it comes to creating ads, the colors you use can make all the difference.
As many experiments have proven, people have different preferences towards colors and color combinations; for example, blue is typically preferred over other colors followed by red and then green.
Additionally, people tend to favor complementary color combos such as blue and yellow, blue and red, or red and green.
Using the right colors in your ads can not only gain more attention but can also cause a 60 percent increase in close reading compared to black-and-white ads.
Research has even shown that changing the colors of an advertisement can dramatically impact how consumers perceive and react towards your product—even if nothing else has changed!
The advantages of using the right colors in your advertisements cannot be underestimated – choosing your colors wisely can lead to more positive reactions from potential customers which could possibly lead to larger sales numbers.
It’s always a good idea to consider color preference experiments when designing or selecting advertisements – it may make a world of difference for your business!
The Benefits Of Long Copy: Why You Shouldn’T Dismiss It Easily
When it comes to marketing, many marketers are convinced that people today are too busy or uninterested to read long copy.
However, longer copy can actually be extremely beneficial if it’s well written–in fact, it could even help increase engagement and sales!
Studies have proven that even when presented with more text than they’re used to, people will still read and stay on product pages as long as they’re truly interested in the item.
This is because their curiosity pulls them in further and convinces them to make a purchase.
For example, car ads often show flashy cars speedily driving around a city with detail specs on components and crash tests.
By including all this extra information, readers become more and more confident in their decision to buy the car of their dreams.
In terms of online marketing, don’t be afraid of using longer copy either!
A web-consulting firm found that people preferred sites with long pages than sites with multiple short ones.
On top of this, one company noted an increase in enrollments by 20 percent after enacting a four times longer copy than before.
The bottom line is that although shorter copy may sound appealing, don’t be afraid of trying out longer text when necessary.
People just need enough captivating content to keep them intrigued – if you give them what they want, then they won’t be scared away by length!
The Key To Better Ad Placement: Maximize Attention Through Design And Location
As Marketer’s, we know that where you place your ad can mean the difference between success and failure.
While it might be tempting to think that putting your ad on the top or the left side of a page will get more attention, recent studies reveal that actually, it’s the ad itself that matters most.
However, you don’t want to simply put your ad anywhere.
Studies conducted by Starch INRA Hooper have shown that placing your ads on inside front covers receive the most “noted” results – meaning it will be seen and recalled more effectively.
Back covers are also great for ads: you’ll get 22 percent higher scores than an inside placement; and if you can’t afford a full page – try framing your ad in white space for 76% higher attention than standard half-page compositions.
Wrap Up
The final summary of Cashvertising is that, in order to be successful in advertising, you need to understand consumer psychology and what makes people want to buy.
You don’t have to have a large budget to do this; all you need is a little creativity and the right message.
In addition, it’s crucial to make buying easy for your customers.
Provide them with your contact information so they can easily reach out if they have any questions.
Offer them a longer guarantee than your competitors to give them peace of mind about their purchase.
And finally, let them know that ordering is straightforward and easy!
By following these simple steps, you’ll be on your way to getting the results you want from your ad campaigns.
