Building a StoryBrand Book Summary By Donald Miller

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Building a StoryBrand (2017) is an essential guide for anyone wanting to develop a powerful brand message.

It covers the seven-part story-telling framework in detail, highlighting how you and your business can create an attention-grabbing message that customers won't be able to ignore.

This book serves as the perfect starting point for entrepreneurs, small business owners, executive teams and anyone else looking to take their story-telling skills in marketing to the next level.

Whether you are a new start up or an established company, this essential guide will help you build your brand with clarity and purpose that drives real results.

Building a StoryBrand

Book Name: Building a StoryBrand (Clarify Your Message So Customers Will Listen)

Author(s): Donald Miller

Rating: 4.7/5

Reading Time: 22 Minutes

Categories: Marketing & Sales

Author Bio

Donald Miller is an authoritative figure in the world of marketing.

His celebrated agency, StoryBrand, and bestselling books, Blue Like Jazz and A Million Miles in a Thousand Years, have made him a leader in helping companies market better with stories.

He has over 20 years of experience advising hundreds of businesses to design story-driven websites that drive conversions.

With his expertise in leading narrative-based campaigns and his knack for teaching clients how to shape companies' stories to engage audiences, this renowned author and CEO is sure to provide valuable insight into Building a StoryBrand.

Learn How To Sell Your Product By Crafting A Captivating Storybrand

Captivating Storybrand

Do you want to sell more of your product? Then why not think about harnessing the power of storytelling? We all love a good story, from Homer’s epic poems to modern web series.

Stories have shaped us and connecting with customers through storytelling could be just what you need for your business!

The Building a StoryBrand book will equip you with the know-how to create your own StoryBrand and make it stand out among the competition.

You’ll learn how to forge meaningful relationships with your customers by creating strong narratives around your product.

Discover why your company should never be the main character in its story, how to turn problems into villains, and why it’s worse to lose money than to win it in storytelling.

Using storytelling as an effective marketing tool has become increasingly popular as customers are more likely to connect and understand stories better than facts & figures.

So if you’re looking for a way to get ahead in the market, take advantage of this knowledge today and start building a StoryBrand!

Harness The Power Of Prose To Increase Sales: Leveraging Maslow’S Hierarchy Of Human Needs

When it comes to marketing, coming up with an effective message can make all the difference.

A good message should inform customers who you are and what you offer, as well as why they should choose you over someone else.

If your message isn’t clear, people will struggle to understand what you’re offering and simply move to a competitor.

To craft the best message possible, think about how your product or service will aid in a customer’s survival-related needs.

One way to do this is by utilizing Abraham Maslow’s hierarchy of human needs – food and water, safety and shelter, companionship, psychology and spirituality.

Try to make your message relate to one or more of these needs.

For example, if you own a house painting business then focus on helping customers host parties on their freshly painted homes that their friends can enjoy – this appeals to their need for companionship in their lives.

Create An Attention-Grabbing Brand Message Using The Storybrand 7-Part Framework

Do you want your marketing message to really stick in the minds of potential customers? If so, using the StoryBrand 7-Part Framework is a great way to do it.

With this framework, you can take any message and form it into a memorable story that will capture and keep people’s attention.

At the heart of the SB7 Framework is a story structure with seven distinct parts – character, problem, guide, plan, calls to action, failure and success.

This structure helps to create a captivating story that follows an attractive arc; your character desires something but confronts a stumbling block (the problem) before getting help from a guide.

The guide gives them a plan and calls them to action and then they avoid failure while working towards their desired goal (success!).

This 7-part structure is designed to make your message as catchy as possible – almost like music following rules & recognizable patterns – so much so that no one can forget it!

Following this framework leads to producing what’s known as a StoryBrand BrandScript; with it at your disposal, you’ll be able to appeal directly to potential customers.

Don’t fall behind in the marketing race – use the SB7 Framework for maximum success!

To Engage Customers, Make Them The Hero Of Your Brand Story And Focus On One Specific Desire

Engage Customers

When it comes to telling an effective brand story, it’s essential to remember that your customers are the true hero.

This means that the story should focus on their needs and wants.

To show the importance of this, take the example of a luxury resort whose website didn’t make its customers their hero.

There were pictures of the property and lots of text about their “story,” but there was nothing that addressed how they could meet their customers’ needs or desires.

Once somebody realized that all customers wanted was some rest and relaxation, everything changed.

The website was overhauled and now only featured photographs related to luxury and relaxation, such as towels and massages.

The text was also removed, leaving just a simple one-line description: Relaxation and Luxury.

This is exactly what your own story should be focusing on – your customers as heroes while concentrating on one desire they might have.

Your message is important but keep it simple enough so that your customers can easily understand how you can meet their needs or desires.

The Sb7 Framework Teaches Problem-Solving To Help Customers Conquer Inner And Outer Villains

When it comes to engaging your customers, the key is to focus on their specific problems.

This means not only understanding what external issues they face, but also recognizing any internal issues that are at play.

One way to do this is by “casting” their problem as a villain, be it an external issue or an internal struggle.

For example, if you’re marketing a time-management app, you could cast distractions as the villain and explain how procrastination can ruin relationships.

Or if you are promoting a house painting service you could focus on the embarrassment of owning the ugliest house on the block.

By casting your customer’s problem in this way and offering them a solution, you create an emotional connection that shows that you understand their struggles and can help them vanquish their villain.

In other words, by focusing on your customer’s “villain” – whether it be external or internal – you will engage them further and increase your chances of success in selling your product or service!

Establishing Empathy And Authority: The Essential Qualities Of A Guide In Your Brand Story

Empathy And Authority

An essential part of any story is the guidance of its hero by someone they can trust.

Your business is no different; you need to be a supportive guide that helps your customers overcome their difficulties.

To effectively and believably portray this role, you have to demonstrate both empathy and authority.

Empathy allows customers to feel seen, understood and supported.

It’s the first step in building a strong relationship between you and your clientele, wherein their trust in you will be essential if they are to take your advice seriously.

Meanwhile, authority proves to customers that you’re not only a presence that has their best interests at heart but also an expert who is competent and knows what they’re doing.

This can be done through numbers—like sales figures or awards—and testimonials from past satisfied clients.

Take Infusionsoft for example: They mention on their website that 125,000 users are using their service with great results, as well as the awards it has received – painting them as reliable source of advice and becoming authoritative in their line of work.

Creating A Plan To Help Customers Cross The Risky Creek: Guidelines For Facilitating The Purchase Of Your Product

If you want to ensure customers purchase your product, it’s important for you to provide a plan that alleviates their fears and doubts.

This plan should either be a process plan or an agreement plan.

A process plan shows customers how to buy your product and how to use it, offering them the peace of mind and assurance that they are making the right decision.

An example would be providing detailed instructions on using a storage system in a website or when giving out information about used cars at CarMax.

On the other hand, an agreement plan is all about offering customers an agreement that does away with any fear of buying your product.

For example, CarMax offered two promises: no haggling with salespeople and no unsatisfactory vehicle purchases – that helped put their customer’s minds at ease.

Basically, whichever approach you choose, showing customers what to do or making purchasing absolutely risk-free can enable them to make informed buying decisions and improve customer retention!

Challenge Customers To Take Action With Direct And Transitional Calls To Action

Customers

If you want to get customers to actually take action and purchase your products or services, you will need to provide them with a call to action.

This means that you challenge customers boldly and clearly to make a purchase or sign up for whatever it is that you are offering.

The most direct way of doing this is by presenting them with buttons such as “Get It Now”, “Register”, or “Purchase”.

These should be placed strategically throughout the website so that the customer encounters multiple calls to action in order to spur their interest.

Alternatively, a transitional call to action might be more suitable.

This type of call encourages customers in a less direct manner by maintaining a friendly relationship irrespective of whether they make a purchase.

You can achieve this by offering something like an invitation to watch webinars or download an informational PDF that’s relevant and beneficial for them – essentially turning the focus away from making an immediate purchase and towards building long lasting relationships.

Both types of calls are effective at helping customers transition back to your business whenever they encounter the problems your products solve in the future.

Fear Of Failure Can Be A Powerful Motivator In Your Brand Story

In the Building a StoryBrand book, it’s suggested that one way to further motivate customers to buy your product is by reminding them of what they’ll lose if they don’t.

This concept was first explained in detail by Daniel Kahneman in his paper of 1979, which highlighted the fact that people generally feel more dissatisfaction after a loss than satisfaction after a gain.

In other words, appealing to people’s fear of losing out is much more effective than trying to get them to pursue gain when it comes to making purchasing decisions.

This means that for companies such as an insurance company, advertising should focus on illustrating how their clients would be protected against potential losses like burglary or fire.

Similarly, for those providing financial services, one should emphasize the personal touch of dealing with their clients and how there are no hidden fees.

It’s important to demonstrate how other financial advisors may try to bamboozle people out of their hard-earned money – thus increasing the likelihood of people choosing your services instead.

By implementing this strategy of highlighting potential losses if someone doesn’t buy your product or service, you will be able to provide potential customers with the further motivation they need in order to make that purchase!

Using Three Strategies To Create A Positive Vision For Customers: Status, Completeness, And Self-Acceptance

Positive Vision

Creating a successful and compelling brand story involves more than just selling quality products.

You also need to show your customers how your product will transform their lives by providing them with a vision.

Whether you sell footwear, athletic gear or even dish soap, finding ways to explain how your product can make a customer’s life more complete is essential for creating an emotional connection.

For example, Nike doesn’t simply provide premium trainers and joggers, it offers an entire lifestyle that is associated with inspiration, drive and glory.

Companies like American Eagle have adopted innovative marketing strategies such as using photos of everyday people to encourage self-acceptance in their customers.

Another important factor is to communicate the potential outcomes of not choosing your product – outlining the dangers of skipping out before promoting the ultimate happy ending that can be achieved by customers buying your product to saving the day!

Focusing on making movement in status and potential are two great ways to shape a desirable vision for your audience – one filled with optimism and reassurance that their lives are heading towards fulfillment if they choose you!

Wrap Up

The key takeaway from Building a StoryBrand is that by creating a clear brand message utilizing the StoryBrand 7-Part Framework and mastering the components of narrative storytelling, you can effectively market to your potential customers.

From providing inspiration to creating a narrative that resonates with your target audience, this book has shown you how to engage with your customer in meaningful ways and build lasting relationships.

We have also seen various examples of brands who have successfully employed the elements of storytelling – creating characters, figuring out real problems and solutions, enumerating the plans to reach success and offering calls-to-action for customers – in their communications.

By following their example, you too can make sure your products are heard by more than ever before.

Building a StoryBrand highlights just how powerful effective communication can be when it comes to marketing.

Whether you’re trying to create something new or just want your current efforts to be more efficient, this book provides actionable advice that’ll help you do just that.

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

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