Key Messages
The 12 Rules Of Disruption Survival: Learn To Navigate The Universe Of The Modern Marketplace
If you want to make sure your business can not only survive, but thrive in the wake of a big bang disruption, then you need to equip it with the proper knowledge and strategies.
This is exactly what the Big Bang Disruption book teaches – it outlines the four-stage lifecycle of disruption and provides helpful insight on understanding its process.
Moreover, you’ll learn about twelve “rules of disruption survival” that will help guide your business through any disruptive events that could come your way.
Additionally, arming yourself with this knowledge will also help you identify potential truth-tellers before disruptions hit so that you can leverage their insights to ensure success.
Plus, by familiarizing yourself with this information, you’ll have peace of mind knowing that your business is prepared for whatever the market throws at it.
The Rise And Fall Of Big Bang Disruptors: How Exponential Technologies Uproot Established Markets
Exponential technologies are transforming the way businesses operate and the way consumers interact with products.
By leveraging the power of these sophisticated tech tools, innovators are able to create low-priced, high quality products that can shake up established markets.
Take Google Maps, for example.
The app was powered by cloud-based computing and took advantage of both the internet and smartphones – which allowed Google to offer it for free!
This meant that Google could quickly overtake previous market leader Garmin whose GPS devices, due to their higher cost, suddenly looked less attractive in comparison.
Thanks to its use of exponential technology, Google Maps was soon everywhere – because it became a default part of most smartphone platforms.
And this enabled it fulfill its mission – to become the best (and cheapest) navigational tool on the market.
Spotting A Big Bang Disruptor Before The Disruption Starts: Three Common Characteristics
Big Bang Disruptors have three distinct characteristics that allow them to cause seismic shifts in markets.
Firstly, they use undisciplined strategy, meaning their strategy is not confined to conventional market rules.
Instead, they are flexible and resourceful, looking outside of the box for new or unconventional solutions, which sometimes involve launching products without conducting exhaustive market analysis.
Secondly, Big Bang Disruptors rely on unconstrained growth due to the declining cost of information exchange between companies and potential customers.
This means advertising costs are much lower than before, enabling them to grow rapidly without any unnecessary expenditure.
Lastly, Big Bang Disruptors embrace unencumbered development by using trial-and-error instead of overinvesting in experimental research projects.
Through leveraging low start-up costs for developing a product and seeking live user feedback as quick iterations are made; these disruptors can quickly create something valuable with minimal resources needed.
How To Survive The Blast Of A Big Bang Disruption: Understanding The Four Stages Of Its Life Cycle
Big Bang Disruptors have a four-stage life cycle: the Singularity, the Big Bang, the Big Crunch and Entropy.
The beginning stage, called the Singularity is when incumbent companies may begin to suspect something is amiss in the air, however, the disruptor is still developing and experimenting in preparing for what comes next.
The second stage of disruption arrives in an explosive way, aptly named the Big Bang–it’s a moment where technology combined with a successful business model comes together which suddenly generates a huge success and customers come flooding in.
Following this fabulous outcome is an inevitable decrease or drop off of value in what’s known as The Big Crunch stage and eventually leading to Entropy–assets combining to take on new forms and completely altering their original selves.
These stages are integral components of a Big Bang Disruptor’s life cycle, allowing them to become powerful forces capable of transforming markets.
Three Rules For Staying Abreast Of Market Disruptors In The Era Of Singularity
When disruption is on the horizon, it’s important to pay close attention to three key things.
These are truth-tellers, timing and experimentation.
Truth tellers are individuals who’ve taken the time to gain an expert-level understanding of your industry.
Companies should look out for people like Kevin Ashton, a British tech pioneer famous for coining the term “the Internet of Things”, who use emerging technologies to innovate their product management breakthroughs.
Speaking with these people can be extremely helpful in forecasting how upcoming changes may affect the market landscape.
Timing your entrance into a new market carefully is also essential.
Leaders like Jeff Bezos, cofounder and CEO of Amazon, are masters at this – they take into consideration previous product failures when launching something entirely new and make sure their product stands out from the rest as much as possible.
Finally, experimentation helps gain an understanding of current disruptors and stay abreast of them.
Hackathons are perfect for this – in 2013 the authors participated in one where participants developed smartphone apps that helped those with autism – and even met mobile industry leaders there!
How To Succeed In A Disruptive Market: Six Steps To Victory
When the Big Bang hits, it’s important to be prepared for “catastrophic success”, with strategies and systems in place so your business can survive.
To ensure that you remain competitive, you should also aim to seize winner-take-all markets by exploiting all the information at your disposal.
This means gathering data from customers and professionals through reviews, running customer activity data through algorithms to generate product recommendations, and even laying claim to patents on potentially disruptive innovations.
Finally, creating your own “bullet time” will help you make moves even as the market is being disrupted.
This way, you’ll have the time necessary to think and respond accordingly to the sudden changes.
With these steps in mind, you’ll be well-positioned to succeed when the Big Bang occurs!
The Nine Rules To Follow During A Big Crunch: Anticipate Saturation And Dispose Of Assets For Maximum Profit
When it comes to navigating the disruption life cycle, knowing how to handle the Big Crunch is key.
This is the stage when the disrupted market reaches saturation point and your assets may become useless.
To get through it, you’ll want to anticipate saturation, harvest the value of your assets and quit while you still can.
By anticipating saturation, you can ward off an inevitable decline by disposing of some non-product assets such as equipment and properties before they become worthless or impractical.
As a cautionary tale, take Barnes & Noble’s Nook e-reader which sold around 60,000 in its first year but struggled to keep up with competitors after Amazon released their own version of the Kindle resulting in a $130M loss due to excessive inventory.
To harvest assets efficiently, Nike outsourced much of its production which allowed them to go lean with nearly 900 foreign partners in Asia while maintaining production levels.
Finally, if you can’t compete any longer it may be best to cut your losses and get out.
Just look at Philips Lighting who discontinued their incredibly profitable light bulb despite having sold it since 1891 because they could see better products coming down the horizon — getting out before things got worse was absolutely necessary for their survival!
Surviving Entropy: Three Rules To Help You Navigate The Big Bang Disruption Life Cycle
During the Entropy stage of the Big Bang Disruption life cycle, it’s important to remember Rule 10: avoid black holes.
As disrupted markets start to decline, customers will be driven away, leading to a market that is difficult or impossible to survive in.
Companies like America Online, for example, are a prime example of this – with only a few elderly customers still subscribing unaware of other alternative options.
Rule 11 advises companies knock down their market and use their old products for new purposes.
An excellent example is Texas Instruments.
After suffering losses in the home computer market due to stiff competition, they were close to bankruptcy with a 500 million dollar deficit.
To reformat their business strategy they focused their attention on one single processing component which is now used in a variety kinds of products from CT scanners to robots!
Going back to discontinue es Rule 12 advises us that even if we managed our business through Entropy there’s an additional step we can take: try and restart the Big Bang Disruption Life Cycle by finding new Singularities for your products or services!
AT&T did just that when it sponsored a techathon which successfully developed smartphone apps tailored for people with autism.
By investing time and money into this project helped them gain access not only to users but also new technologies provided by programmers and hackers which significantly aided AT&T’s development process.
Wrap Up
The Big Bang Disruption book provides a comprehensive overview of the current disruptive landscape and tools to survive it.
It lays out the 12 rules for surviving this type of disruption, and stresses the importance of staying up-to-date with new opportunities and technologies in order to be successful.
At its core, the message is that those equipped with exponential technologies – internet, cloud computing, smartphones – are ready to break into markets offering cheaper and better products and services than ever before.
The author reveals how these Big Bang Disruptors can capitalize on these opportunities by understanding the life cycle of Big Bang Disruption.
In summary, this book is an essential read for anyone looking to effectively navigate through today’s changing market landscape.
