Anticipate Summary By Rob-Jan de Jong

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Anticipate is a book for any leader looking to take their game to the next level.

Written by renowned leadership expert, Duncan McCauley, this book reveals various mindsets and practices that can help strengthen your leadership skills.

Through helpful sections on the importance of vision, Aristotle's three pillars of leadership, and advice on setting goals, readers will gain insight into what it takes to become a better leader.

Whether you're a rookie or experienced leader, Anticipate has something for everyone!

Packed with invaluable tips on how to better navigate the complexities of modern leaderships, this book provides an accessible read which is sure to equip you with the tools needed to fulfill your potential as a visionary leader.


Book Name: Anticipate (The Art of Leading By Looking Ahead)

Author(s): Rob-Jan de Jong

Rating: 4.4/5

Reading Time: 15 Minutes

Categories: Marketing & Sales

Author Bio

Rob-Jan de Jong is an established expert in the field of leadership development who has worked with major players such as TotalOil, ING, and Phillips.

He is a consultant, educator and speaker who travels all around the world to share his knowledge with other businesses and organizations.

He has now released his debut book, 'Anticipate', which draws on all of his experience in the field and promises to be an invaluable source of information for anyone looking to foster better leadership in their company.

How to Develop Your Business Vision and Become a Successful Leader

Business Vision

When it comes to becoming a visionary leader, there are certain skills that need to be developed.

Anticipating business trends, positioning businesses accordingly and then leading others towards success require strong visioning and persuasive abilities.

The book ‘Anticipate’ provides the perfect guide on how leaders can gain this skill set.

It explains the importance of having a clear idea of the future in order to be successful and explores ways to acquire such insight.

Additionally, it delves into topics such as understanding why Amazon shareholders may be unhappy despite its success, and writing your own obituary in order to discover your vision.

If you want to become a visionary leader who can lead their organization into the future, then ‘Anticipate’ is the perfect book for you!

The Power of Logos and Pathos: How Ancient Wisdom Can Help Us Achieve Visionary Leadership

Having great vision is essential to being a successful leader, and that concept has been around since ancient times.

Aristotle outlined the three principles required in order to have true vision: Logo, Pathos and Ethos.

Of these elements, Logos and Pathos are particularly important for creating an effective vision.

Logos’ purpose is to examine a situation and come up with a logical strategy for positive outcomes in the future.

This was done effectively by Sheikh Mohammed bin Rashid al-Maktoum who saw Dubai’s reliance on oil exports as finite and knew that if he created other sources of income, his vision would endure longer.

Pathos, on the other hand, taps into people’s emotions to garner support for your vision.

Ingvar Kamprad from IKEA used this tactic – painting their furniture as something only available to the wealthy before they stepped in – while also making it a part of a cause and getting customers emotionally invested by using the slogan “You do a little, we do a little and together we save a lot”.

The result was tremendous success!

The Role of Ethos in Effective Leadership: Why Integrity Matters

Effective Leadership

Ethos, the third key aspect of visionary leadership, is the personal credibility of a leader.

We know that great vision requires both logic and emotion, but how can a leader gain trust if people don’t want to accept change? That’s where having strong personal integrity comes into play.

Take Jeff Bezos for example.

Despite his massive success as founder of Amazon, shareholders still demand that he focus on profits instead of customer service innovation.

Nevertheless, Bezos continually reminds them about their mission and continues to invest in its improvement – something he’s always vows to do.

Because this has been his ethos from the very beginning and it has worked thus far, his shareholders are confident in trusting him and continuing to follow him no matter what.

This goes to show just how important it is for leaders to have unwavering integrity – something that helps establish an ethical leadership among their followers.

To Achieve Success, Use Creativity, Emotion and Credibility To Turn Your Visions Into Measurable Goals

If you want to be successful and stay ahead in business, it’s important to anticipate trends and disruptions in your industry.

Even a small, seemingly insignificant detail could have a huge impact on your business.

Just take a look at how CISCO’s CEO, John Chambers, remains competitive by staying several steps ahead of his competitors – often 6-9 years!

To maximize success, it’s also necessary to create an actionable vision before anyone else does.

Start by making predictions about the future of your industry, such as determining how increased urbanization will affect the way people live.

Make sure that those estimates are concrete and measurable; for example, saying that in 20 years only 50% of children will have access to outdoor activities outside of cities.

This allows you to determine whether the prediction was accurate and adjust strategies accordingly until you get it right.

By staying one step ahead of trends and developing well thought out strategies based on measurable outcomes provides you with the best chance of success – no matter what field you’re in!

The Key to Achieving Our Vision? Striking a Balance Between Determination and Flexibility


Building a successful strategy for realizing your vision needs more than just determination—you need to stay flexible too.

To demonstrate this, consider the example of Alan Greenspan, famous for his championing of financial deregulation and free markets in the early 2000s.

Despite warnings that his policies could cause chaotic borrowing, Greenspan stuck to his original plan.

In the end, it turned into one of history’s worst financial crises.

The takeaway here? Not preparing for unexpected events can lead to disastrous outcomes.

Shell, on the other hand, is a great example of how flexibility pays off.

In the 1970s they were prepared with plans ready to go whatever happened – like when OPEC countries enacted an oil embargo leading to global economic upheaval.

Because Shell was prepared with multiple strategies, they weathered the storm far better than their competitors who had only considered normal scenarios.

Make sure you are flexible too by building plans that account for unforeseen events!

Credibility is Key for Visionary Leadership: Walking the Talk Through Authenticity, Self-Awareness and a Passion for Learning

As a great leader, it is important that you embody your vision in every action.

Your followers need to know that you believe in what you are doing and speaking, as they will not support a strategy if they deem it insincere.

A great example of this was Steve Jobs who shared stories from his own life – from dropping out of college to battling cancer – to put his vision of innovation into the human connection.

Additionally, a good leader must have self-awareness and be willing to learn from mistakes.

This approach will gain the trust and support from followers.

As leaders continue to hone their skills, they can use the obituary exercise as one way to reconnect with values and life goals by asking themselves what would accomplish if they were going to die today.

Knowing your own standpoints is essential for visionary leadership.

The Power of Listening and Asking the Right Questions for Effective Leadership

Power of Listening

It’s important to remember that leadership is something that can be learned and sharpened over time.

Two important techniques for developing powerful leadership abilities are learning to listen effectively and questioning our assumptions.

Start by training yourself to really focus on what is being said without jumping in with your own opinion.

This includes not dismissing the opinion of others whether you agree or not.

Instead, invite dialogue with open-ended questions that explore the reasoning behind their thoughts.

Avoid yes/no questions that limit conversation and overcome assumptions when asking questions by being specific about your needs or priorities.

By actively listening and questioning your assumptions, you can begin to build strong relationships based on trust, inspire creativity, and foster an atmosphere of open communication which can help hone vital leadership skills.

The Power of Verbs and Imagination: How to Communicate Your Vision Effectively

It’s no secret that effective communication forms the foundation of successful leadership.

To truly draw people in and get them behind your vision, you must be able to communicate it effectively in just two or three minutes—and without a powerpoint presentation!

Succinctness and brevity prove that you havethought deeply about your vision, while being mindful of time.

To engage your audience, you should also focus on evoking imagination by gazing towards the future instead of ruminating on the past.

An inspiring view of what can still be accomplished is much more appealing than looking back on mistakes or missed opportunities.

For example, German energy policy focuses on increasing carbon-free electricity production to 40% of overall consumption by 2025—making Germany one of the world’s leading nations in sustainable energy production.

Using influential verbs also adds emphasis and power to your ideas,making your listeners alert and attentive to absorbing our message.

Strong verbiage such as “mobilize” for “gather” or “radiate” for “display” can significantly influence how individuals perceive our message.

This is evident from an experiment conducted with a blind beggar who changed his sign from “I’m blind, please help,” to “It’s beautiful day and I can’t see it.” The latter made a far greater impact on donations!

Wrap Up

Ultimately, Anticipate provides a clear path for individuals to find success by creating and executing on a clearly defined vision.

It de-mystifies the elements necessary for success and emphasizes the importance of rationality, empathy, credibility and communication.

The book also stresses the valuable nature of taking measured risks in order to build something meaningful.

And, it urges readers to constantly evaluate their progress and modify strategies pragmatically in order to ensure they are acting according to the original vision they laid out.

Lastly, Anticipate encourages us to stay connected with our supporters through effective listening and communication skills.

Arturo Miller

Hi, I am Arturo Miller, the Chief Editor of this blog. I'm a passionate reader, learner and blogger. Motivated by the desire to help others reach their fullest potential, I draw from my own experiences and insights to curate blogs.

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