Key Messages
Learn How Online Marketing Can Help You Get Ahead Of the Competition
Do you want to stay ahead of your competition? Learning how the internet can help you identify new customers is the key.
By leveraging online marketing tools, you can tailor messages to target exactly who you’re looking for – without having to worry about expensive printing and distribution costs.
In this book, we’ll teach you how to use the internet in unique ways that will help you find new potential customers.
With examples like selling toys for pet tarantulas and understanding samurai tactics related to online marketing, you’ll be able to explore new horizons with your internet lead generation strategy.
We’ll also discuss ways to lower your bounce rate while marketing online.
Get ready to learn!
Target the Right People for Maximum Impact With Direct Response Marketing
It’s time to update your marketing mentality if you’re still stuck with newspaper or TV ads.
It’s plain to see that the methods of marketing 100 years ago no longer work, and those looking to get their brand out there are going in the wrong direction if they rely on these outdated advertising approaches.
In the modern world of technology, advantages such as direct response marketing have been given to businesses in order for them to market more effectively and efficiently.
This is especially important when dealing with niche products as putting an ad in a local newspaper will most likely not reach its intended target – those interested in your product!
Direct response marketing does advance work for companies by targeting specific groups of individuals more likely engage with what you’re selling.
And a “call-to-action” encourages your viewers to take action on the product which can help increase leads and sales without wasting all efforts, money, and time.
The 80/20 Rule: Identifying and Nurturing Your Ideal Customers
The 80/20 rule is a great tool to help you identify exactly who your ideal customers are.
By examining your sales over the past two years, you can easily determine which products bring in the most 80 percent of your profits – and more importantly, who those customers are.
Once you’ve created a list of your ideal potential customers, start filtering out those who cause hassle and demand discounts.
These customers will only waste your time in the long run!
Instead, focus on those who buy your product because they see the value it provides.
Once you’ve identified your core group of clients, look into past marketing campaigns that were successful with them and replicate these ideas for future campaigns.
This will ensure that they stay loyal to your brand and become big fans of what you have to offer!
Create a Unique Selling Point and Pricing Strategy to Outpace the Competition in the 21st Century
In order to create a loyal customer base, you need to start by defining your product’s unique selling point.
To do this, write down as many problems that your product can solve for the customer and then compare it with competing products out there.
Does your product fulfill any needs that the competition doesn’t? If so, you can use these solutions to build your messaging around so it stands out from the crowd.
Once you have a clear message, stay on message!
The best way to confuse your ideal customers is by constantly changing what you are trying to say.
By sticking with the same unique selling point, people will start to recognize and trust in what you’re offering and prefer your service over others who don’t have such a clear idea of what they are bringing to the table.
Another thing that goes hand-in-hand with staying on message is having a pricing strategy.
If you have a great, unique product then price becomes less relevant; customers will be willing to pay more for something distinctive than something generic and much cheaper.
Plus, creating scarcity by limiting access or availability makes it more desirable; exclusivity appeals to people and drives up price tags – triple win!
Creating the Perfect Website to Boost Your Brand Presence and SEO Rankings
When running any business, you’ll need a website that is both attractive and easy to navigate.
After all, a poorly-designed website can be just as off-putting as an untidy salesperson!
If you want to make sure your online presence is top-notch and conveys your brand message clearly, you have to think beyond the basics.
You should start by having a well organized site structure so that visitors can quickly find what they are looking for.
This can be done through content category pages – allowing visitors to see at a glance if your business meets their needs.
Pages more than two clicks away from your homepage will also not be indexed by search engines, so it’s important that good SEO strategies are used here.
Ensure you use primary keywords in the correct places such as meta descriptions, header tags, linked text etc., rather than just shoving them into copy – or even worse, getting Google penalised for spammy keywords!
Additionally, backlinking with other professional websites improves your ranking too.
Having a sleek website based on proper SEO strategy is crucial for modern businesses; it enables leads to stumble upon your site quickly and easily – plus it looks more professional!
How to Use Pay-Per-Click Advertising and Content to Take Your Brand Ahead Online
Pay-per-click advertising is a great way to capture new customers, but it needs to be used correctly.
You must ensure you include keywords that potential clients are likely to use when searching for products like yours.
Link the wrong keywords and you can end up paying a ‘stupidity tax’ according to Google, so make sure your adwords campaign correctly links through to a specific landing page on your website – this should be clear and engaging and free of distractions that take away from your offer.
To make setting up sites easier there are now platforms such as WordPress, Medium and Tumblr which are dynamic and constantly updating, much better than static HTML pages.
Google Analytics is an invaluable tool for tracking traffic data and seeing where your campaigns can improve in the future.
It’s free so take advantage of it – especially when it comes to monitoring which pay-per-click campaigns attract your ideal 20% of clients!
Ultimately you need to keep them coming back for more with great content – put focus on posting good quality information that keeps customers continually engaged with your brand.
How Great Content is Key to Increasing Your Website’s Search Ranking and Generating Leads
Great content is essential for any successful business.
It helps you connect with potential customers who are looking for useful information or services that can help them solve their problems.
When creating content for your website, it’s important to keep the focus on the customer and create something that adds value to their lives.
When Google sends out its spiders to crawl the web in search of content related to certain keywords, good quality content will ensure that your site gets chosen first as a great match.
This in turn leads to an increase in ranking on Google searches, so potential customers can find you easily.
You can also use metrics like overall bounce rate (the percentage of people who visit your website but don’t click anything else) to evaluate how well your online content is doing.
If it’s great content then people will keep reading and potentially share it with their friends and followers, spreading your importance even further!
You should make sure that all of your content is shareable e.g. include sharing buttons and comment sections so visitors can discuss it without needing to leave your website.
And don’t forget about social media integration – this is another great way to share interesting information with potential customers and show them why they should come back for more!
So if you want to grow your business online, use great content that is high-quality, helpful and engaging – this way you will be able to connect with more great customers who are looking for what you have to offer!
Wrap Up
The 80/20 Internet Lead Generation Book has some powerful information that’s essential if you want to grow your business.
The main focus of the book is the notion that doing great business means discovering your unique selling point, and being able to target the customers who are most likely to give you the highest returns.
It then goes on to explore how online tools such as SEO, pay-per-click advertising, and content creation can be utilized to reach your ideal customers.
Some of the actionable advice from this book is to choose your keywords sensibly—making sure they are not too common or too obscure, and using keyword tools such as Google Keyword Planner and Market Samurai to help discover which ones will be most effective for you.
By taking these steps, you should now have a good understanding of how best to target your lead generation activities online so as to gain maximum profit with minimal effort.
